The most effective 15 marketing method

The most effective 15 marketing method:

Strategy 1: concept marketing

Marketing must start from the boss and start from the concept! The boss must realize that marketing is the primary productive force! Marketing is more important than production, and application is more important than technology. To develop any product, we must follow the concept of "market before factory". Without the guidance of marketing and the wrong direction, everything is in vain. However, this simple truth is often ignored and forgotten by entrepreneurs, so marketing must start from the boss! Start with the concept!

Strategy 2: Practical Marketing

Sales is the last word! Selling goods is real kung fu! Market effect is the only criterion to test marketing! All theories are paper tigers! Oppose marketing bookishness! Whether it is local or foreign, what is suitable for enterprises is right! Whether it's a black cat or a white cat, those who sell products are good cats! In the China market, there is no authority, no truth, only actual combat!

Strategy 3: Integrated Marketing

If you hit someone with one finger, you won't feel anything, and you may even twist your finger. It is better to hit people with two fingers, but it is still not strong enough. Only three fingers, four fingers and five fingers hold together and make a fist, the hand is malicious.

As far as home building materials are concerned, no matter how strong your products are, if you don't advertise, there is no chance. Your propaganda campaign is quite fierce, but the distribution of goods through channels is not good, and it will not turn into money. It is impossible to achieve a large number of goods without timely promotion. With proper promotion, there can be no long-term good returns without long-term effective incentives and constraints on the marketing team.

Even if you have considered every link of this marketing, you have five fingers, but if these five fingers do not cooperate tacitly, it will not produce the expected effect. Five fingers must be held in the middle to form a fist. If you want to create better marketing potential than your opponent, you must hit people with your fists, not your fingers.

Strategy 4: Characteristic Marketing

There are "56 nationalities and 56 flowers" in China, and each province has its own characteristics, even different cities in the same province have their own characteristics. Based on the unique national conditions of the world, take the road of characteristic marketing. The problems in China market can only be solved by the marketing wisdom with China characteristics! Therefore, in marketing, we must adhere to the "China characteristics": based on the local national conditions, use the ideas, means and methods with local characteristics to find and solve practical marketing problems.

Strategy 5: Link Marketing

Suppose there are eight marketing links A ⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹ85 Then the total score is:1x1x1x1x65438 If each link is 1. 1, then the total score is:1.

And a link is only 0.5, and the total score is:1.5x1x1x1x1.5. We should not only compete with our competitors, but also with ourselves. It is necessary to ensure the integrity of the structure and improve the details. Marketing has a miracle that surprises the world, but there can be no myth of victory.

Strategy 6: Mixed marketing

Not afraid of being unprofessional, but afraid of being too professional! There is no wall in marketing, and there are more people who are empirical and conformist, which forms a wall. Wall is the traditional marketing thinking and mode.

Cross-marketing means "jumping out of the industry and products", breaking all boundaries, subverting all traditions, boldly borrowing and grafting resources, ideas, models and methods from other products and industries for our use, winning advantages and making breakthroughs! Crossbreeding is the first innovation! If there is hybridization, it is possible!

Strategy 7: Longboard Marketing

The barrel theory kills people! Everyone has shortcomings, some of which are destined to be taken to the grave and cannot be remedied! Everyone has a long board, the long board is 1, and everything else is 0. Marketing is to rediscover and know yourself, grasp the long board to the maximum, foster strengths and avoid weaknesses, and win with "long"! Small and medium-sized enterprises and weak enterprises can still make brands and win the market as long as they find 1.

Strategy 8: Chicken Head Marketing

Who says the market is saturated? No matter how hard the egg is, you can find a gap, and no matter how strong the castle is, you can find a breakthrough! In the China market, there are still many barren places waiting for you to circle; There are many headless chickens waiting for you to catch; There are still many fragile heads of chickens waiting for you to replace them. As long as you have wisdom and courage! Anyone will have a chance!

Strategy 9: Focus on marketing

No matter how strong the opponent is, there are weaknesses, and no matter how weak the company is, there are fists. Clench your fingers and attack with your fists; Focus on creating synergy and creating energy; Focus on creating comparative advantages and changing the pattern of strong and weak competition. Bottom line: concentrate superior forces and win the marketing war!

Strategy 10: honest marketing

Marketing is to solve the most important problems in the simplest and most straightforward way! The simpler things are, the closer they are to the essence of things, the closer they are to the market and consumers, and the lower the marketing cost, the greater the chance of success. Mystery and complication of simple problems can only harm others and themselves.

Strategy 11: Brand efficacy

Big companies, don't aim too high and scare people with brands; Small businesses must not be eager for quick success and instant benefit. Brand and efficacy can coexist peacefully! "Brand efficacy, efficacy branding", which effectively combines brand building and efficacy appeal in marketing communication practice, is the way for China enterprises to effectively market communication. Brand and efficacy, both hands should be grasped, both hands should be hard!

Strategy 12: Resource Marketing

Resources will win! China is entering an era of resource marketing! Market success requires not only products, manpower, planning and financial resources, but also marketing resources such as government, industry, academia, channels, experts and media. Therefore, the ability to integrate and grasp resources has become the key element of enterprise marketing competitiveness, and it has also become the supporting platform and key driving force for small and medium-sized enterprises to achieve leapfrog development!

Strategy 13: news marketing

News is more advertising than advertising! Public relations is a kind of promotion more than promotion! Public relations is the first influence! News is the first communication force! For public relations and news, conditions can be done, but no conditions can be created! Marketers without news eyes and public relations ears are mentally retarded and disabled!

Strategy 14: Speed Marketing

Speed is more important than perfection! Half the battle! With speed, it is possible! Without speed, even the best opportunity will be lost; With speed, it is possible to develop by leaps and bounds. A keen and bold grasp of speed is one of the typical manifestations of an enterprise's core competitiveness, and it is also a successful compulsory course for entrepreneurs and marketers in China.

Strategy 15: Investment Promotion and Marketing

Investment promotion is the first marketing of enterprises! Investment promotion is a systematic marketing project! No matter how difficult it is to market, no matter how poor it is, it is impossible to attract investment! For enterprises, attracting investment means recruiting relatives. If you are not careful, you will lose everything and be unhappy for life!