What are the real estate marketing programs

Type 1: corporate marketing In addition to corporate brand introduction, promotion, developers will often be well-known partners into the promotion system, a selling point of the project, the main embodiment of the strength of the developer's business itself and partners, as a marketing promotion of the selling point.

Type 2: location marketing project location in the local market has a certain advantage, occupying a certain geographic, social, economic and other superior conditions, so the project location as the main selling point of publicity and promotion

Type 3: network marketing network is the 21st century prevalent in the new media, the real estate marketing and promotion of the process of the use of the network has reached a diversified point, from the e-books to QQ groups, networks, and the Internet. E-books to QQ groups, online games, blogs, microblogging, small videos, etc., through different ways to convey project information to consumers, and attract consumers to actively participate in the games and other activities organized by the developer.

Type 4: Experience MarketingExperience marketing is a way of thinking that redefines and redesigns marketing based on the development of the experience economy, standing on the five aspects of consumers' senses, emotions, thoughts, actions, and associations. From the perspective of real estate marketing, based on product and service experience, it emphasizes communication with consumers and touches their inner feelings and emotions; it attracts consumers by creating experiences and increases the added value of products; and it obtains consumers' sense of identity by establishing brands, trademarks, slogans, and shaping overall imagery.

Type 5: selling point combing project selling point combing is an essential step in the project marketing process, often based on the project's advantages in terms of product, from the development concept, planning layout, architectural style, landscape features, house design, intelligent and other aspects of the combination of more prominent elements as the project's main product selling point is a product winning strategy for the promotion of the way

Type 7: Theme ForumThe theme forum refers to the hosting of high-level academic activities, and with its strong influence on the enterprises and projects to create momentum. This marketing model should first reflect the authority of the operation, followed by the theme of novelty, the purpose is to cause the industry and home buyers a wide range of attention and active participation

Type 8: housing exhibition developers through the housing exhibition to fully demonstrate the image of the enterprise and the project, in the display of the project at the same time for the promotion of the corporate brand

Type 9: image spokesman image spokesman of the real estate development with stars, celebrities, star effect to attract the market eye. Star effect to attract the market eyeballs, attract consumers to pay attention to and buy endorsement projects.

Type 10: building book building book is essential to the project promotion of publicity materials, with the development of the market, the form of building book from the traditional text began to diversify the development of a variety of changes from the content to the form, including e-books, media books, multimedia books, academic books, MOOK, laptop books and so on.