Traditional Culture Encyclopedia - Traditional culture - Chivas is the brand of something
Chivas is the brand of something
The ancient Scottish tribal period. At that time, life was crude and whisky was shoddier, a strong drink that people tended to drink in one go. Under harsh conditions, people from various families banded together and tribes were formed. Self-interest disappeared and was replaced by a sense of **** having. So what was the role of whiskey? For the early tribes, whisky symbolized life. That's why in Gaelic it's called "the water of life". Every night, members of the tribe would toast to the sky with their whisky, praying for survival the next day. "Life," they cry, while the whisky burns inside them, as if celebrating their unending life.
On her first visit to Scotland in 1842, the Queen was immediately struck by the serene beauty of the Highlands. Soon she was staying more and more frequently at Bailmoro Castle in Scotland. The search for the finest local suppliers of food, liqueurs and spirits began immediately. James Chivas soon received a letter from Lord Liverpool proclaiming that the Chivas Brothers had been given a royal mandate to supply Queen Victoria with wine in recognition of their excellent service. Thus began a long and cordial relationship between the Chivas Brothers and the Royal Family.
There are now two types of Chivas Regal whisky, a 12-year-old and an 18-year-old.
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