Global bookings exceed 600,000, but Tesla's "geek" pickup truck in China is mostly cold

I believe that many people still remember the Tesla electric pickup Cybertruck conference, known as the "2019 most face scene", at that time, was Musk claimed that will not break the high-strength armored glass in full view of the public by a steel ball continuously broken, face to face to catch up with, the conference site was awkward for a time The launch site was awkward for a while.

Subsequently, some media speculated that the "overturned" accident could be Tesla's marketing tactics, after all, Musk's best is not according to the conventional set of cards.

After more than five months, a few days ago, Musk participated in a foreign Q&A revealed that before the Cybertruck launch he and Tesla's chief designer, Franz von Holzhausen, had personally smashed the glass with a steel ball, but there were no accidents, and thus when the launch of the glass was smashed, they were very shocked. Musk said that it was probably due to the fact that the glass edges broke after Franz smashed the door with a sledgehammer, and was therefore shattered by the steel ball that followed, confirming that the accident was indeed accidental.

But we have to say, Tesla is Tesla, even if the launch site accidentally "overturned", Cybertruck's order quantity is not affected at all, and even the popularity is far more than expected, the launch of the second day on the harvest of more than 146,000 orders. Some netizens said: If this kind of accident happens to other car companies, it will definitely be cool...

Who says "freaks" are unloved? Tesla Cybertruck bookings exceed 600,000

There is no doubt that Tesla's "Mars" pickup truck has attracted a lot of attention because, in addition to its own Tesla aura, it has subverted our perception of traditional pickup trucks in the past, especially its sci-fi design, which has challenged the public's aesthetics. The aesthetics of the pickup truck is a challenge to the general public. Of course, the bold design of the Tesla Cybertruck has been criticized and questioned by netizens in China, but that hasn't prevented it from gaining popularity around the world.

As of March 30, 2020, more than 620,000 orders have been placed for the Tesla Cybertruck, according to data provided by the Cybertruk Owners Club in early April. Orders are expected to top 1 million units before official delivery.

In addition, there are people in the foreign Tesla community who have counted the percentage of orders for the Tesla Cybertruck in different countries, with the most bookings coming from the United States, which accounted for 76.25 percent of all orders, and in fact Canada and Australia.

It is understood that Tesla Cybetruck order volume share of the top ten countries are: 1, the United States (76.25%) 2, Canada (10.43%) 3, Australia (3.16%) 4, the United Kingdom (1.39%) 5, Norway (1.11%) 6, Germany (1.05%) 7, Sweden (0.83%) 8, the Netherlands (0.67%) 9 , France (0.44%)10, Iceland (0.44%).

With China's pickup truck market unblocked, will the Tesla Cybertruck explode in the country?

As you can see, China is not included in the top ten countries in terms of Tesla Cybetruck order share. We know that despite Tesla's turmoil in China, there are a few fans in the country, or else the sales of the domestic Model 3 wouldn't have skyrocketed month after month, so will the Tesla Cybertruck be able to burst into flames in the country like the Model 3?

Actually, according to the information revealed so far, the new car is very advantageous in terms of price, range and performance, and it can even be said that this pickup truck is better than any electric pickup truck on the market, which is why it has already captured more than 600,000 orders from users all over the world even before it is mass-produced.

While the Tesla Cybertruck is such a powerful product, I think it's likely to falter in the Chinese market. The main reason is that the Tesla Cybertruck will be subject to a lot of restrictions in China.

First of all, there are laws and regulations, although it is said that with the gradual opening of the pilot program of the government to relax the restrictions on the entry of pickup trucks into the city, the lifting of the ban on China's pickup truck market is just around the corner, and electric pickup trucks are expected to enter the city quickly at that time. But like the Tesla Cybertruck, this kind of "alien" pickup truck, the appearance of that incredibly hard material and vertical design lines, as well as beyond the conventional body size, the potential threat to pedestrians is really too great, the possibility of being able to legally on the road is actually very small.

Second, in terms of the domestic pickup market, the Tesla Cybertruck's audience is too narrow. The people who buy pickup trucks in China are divided into two kinds, one is the tool car for pulling goods, which is characterized by high cost-effectiveness and saves more cost for the users; and the other is the high-end pickup trucks played by tycoons, which can be cross-country and can be used to participate in various tournaments after modification.

There is no doubt that the Tesla Cybertruck belongs to the second type, but you say there will be a few old drivers who are used to driving fuel pickup trucks such as the Toyota Tundra, Ford F-150, Chevrolet Kurode, and GMC-SIERRA, etc., and will choose the Tesla Cybertruck as an electric pickup truck? Putting aside the product's performance, the over-the-top exterior design is hard enough for them to swallow, right?

Of course, there's no shortage of pickup players in China willing to try something new, but I'm sure it's just a big toy for the rich and famous, and in terms of the market environment, it's much more likely that this over-the-top electric pickup will fail to take off in China.

Additionally, the new vehicle is now available for booking in China, with a deposit of $1,000, in three versions: single-motor rear-wheel drive, two-motor all-wheel drive and three-motor all-wheel drive. The new car is expected to be put on the market in the second half of 2021, and those who are interested in trying it may want to place an order for one, after all, this electric pickup truck from the future has a high rate of return...

This article was written by the author of Automotive Home, and does not represent the views of Automotive Home.