What is new consumption?

In the era of consumer sovereignty, the increase of disposable personal income (entering the era of $65,438+$0,000) not only brought about the improvement of individual consumption capacity, but also brought about the growth of the overall consumption scale of society. Consumption plays an increasingly important role in the troika of investment, export and national economic development.

The new consumption era is not only reflected in the macro-level role in economic growth. It is also reflected in the respect for consumers' individual sovereignty and the satisfaction of consumers' individual needs. Whether it is the so-called consumption upgrade, consumption downgrade or consumption grading, it can only show that consumers' individual needs are getting higher and higher, and more and more attention is paid to them.

In the era of consumer sovereignty, consumers' personalized needs can be effectively expressed through certain channels, effectively transmitted through specific channels, and manufactured at a relatively acceptable cost through the personalized needs of some manufacturers. We see that manufacturing, retail and other services will focus on consumer demand and realize real consumer orientation (different from product orientation and sales orientation).

The era when consumers are God is coming.