Traditional Culture Encyclopedia - Traditional culture - Where did the habit of taking wedding photos come from?
Where did the habit of taking wedding photos come from?
/kloc-before the 0 th and 9 th centuries, there was no uniform color and specification for the bride dresses that girls wore when they got married. 1499, at the wedding of Louis XII of France and Anne of Brittany, the bride wore the earliest documented wedding dress. Traditional wedding dresses are usually white, and the tradition of using white can be traced back to the wedding of Queen Victoria in England in 1840. The queen was wearing a white wedding dress with a tail 18 feet. Official photos have been widely published, and many brides want to wear similar wedding dresses. This tradition has been passed down to this day, and the length of the tail is also a symbol of the wealth of new people. In 1980s, when Princess Diana got married, her tail was about 480 feet long.
China wedding industry started late. In the early 20th century, the traditional wedding dresses in China were robes, mandarin jackets and dresses with feathers. Since ancient times, China's wedding dresses are mainly red, because red is a traditional auspicious and festive color.
In the middle of 20th century, with the spread of foreign culture, China's aesthetic consciousness was also influenced by western civilization. At first, some religious couples wore white wedding dresses and held weddings in the church. Later, this culture gradually spread, and more newcomers chose church-style weddings similar to those in the West.
The taboos of newcomers in the East and the West are different. In the United States, the groom can't see the style of the woman's wedding dress before the wedding, so when choosing a wedding dress, the woman will choose it with her sister or female friend. Therefore, most wedding photos of American couples are taken at the wedding scene.
There is no such taboo in the oriental society, so the wedding companies in Taiwan Province Province and Hongkong not only provide dresses for rent, but also extend the wedding photography industry, providing professional wedding-related services such as photo studios and photographers, helping couples to take wedding photos, making wedding photo albums and banners for guests to enjoy at the wedding scene.
During the period of 1993, the development of wedding dress industry in Taiwan Province Province reached a saturated stage, and many wedding dress operators began to turn their attention to the mainland market. Venus wedding photography is the first pioneer in Taiwan Province province to enter the Shanghai market. Since then, more and more wedding photography agencies have entered the mainland. Wedding photography in Taiwan Province Province has not only brought fashion, but also brought a refreshing service marketing concept to the local industry, even though consumers have changed from paying attention to price to paying more attention to service standards in recent years. In addition, a variety of services and promotion methods have been introduced. For example, the business strategy of "consumer lifelong service" was launched, and a "marriage passport" was specially presented. With this passport, customers can take annual photos, baby photos or family photos for free every year. For the convenience of customers, another wedding photo studio has launched online booking and door-to-door booking services, and some wedding photo studios have specially set up a bride secretary to make up and change clothes for the bride all day. The annual wedding show attracts the attention of many young people. These naturally set off an irresistible upsurge in Shanghai, which pursues fashion.
At the same time, the wedding photography industry in Chinese mainland has also begun to rise, learning from the advantages of wedding photography in Taiwan Province Province: making full use of the advantages of geographical location, being harmonious and consistent in makeup modeling and service concept, and developing rapidly. From the original elegant style similar to that of Europe and America to personalized style, we will closely follow the top wedding photography trend in Taiwan Province Province and develop the local wedding photography industry. Therefore, wedding photo studios have mushroomed in various cities.
The wedding dress market has developed to a fever pitch, and the competition between Hong Kong, Taiwan and the mainland is also going on. Although wedding photography in Hong Kong and Taiwan can lead a certain trend, there is still something we can learn from the rapidly developing wedding photography industry in the Mainland. The profound cultural accumulation in the mainland is particularly prominent in wedding photography, because it can take more photos of cultural details, not just a visual feast. After nearly 15 years of competition, wedding photography almost has a clear watershed. The first is an old-fashioned wedding photo studio, which is good at expressing calm and generous aristocratic temperament, and the other is a shooting method that pursues fashion trends.
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