How to promote industrial integration and innovation to promote rural tourism development

1, rural tourism and agricultural science and technology integration

One is to show the new varieties of agriculture.

Taking full advantage of biological diversity and artificial cultivation, the development of new varieties of crops, vegetables, horticulture and other new varieties of crops, enriching the connotation of rural tourism, reflecting the differences between different rural tourist attractions.

The second is to show the new technology of agricultural production.

Soil-free cultivation, elevated three-dimensional and other new methods of modern horticulture cultivation will bring new feelings to tourists.

Thirdly, it is to display new agricultural products.

Agricultural science and technology to make the table food richer and more colorful, fruits and vegetables, medicinal vegetables, wild vegetables for visitors to see, mini melon, oversized fruit, creative gourd, etc. so that the tourists love, running chicken, ducks, ducks, Tibetan pigs, etc. so that the visitors to slander and salivation.

2, rural tourism and information technology integration

Mobile Internet, big data technology is a typical representative of modern information technology, for the smart development of rural tourism to create good conditions.

Through the integration with the mobile Internet, the development of microblogging, weibo, micro letter, online community, e-letter and other self-media platforms can enhance the relevance and effectiveness of the rural tourism information consulting services for tourists to provide guided tours, guided purchases (group purchases), guided tours, navigation and other intelligent services.

The integration of rural tourism and information technology is not only the push of information, new marketing and promotion platform, but also the innovation of services, products and markets. For example, through wearable mobile terminals, virtual information and real-world images are integrated to create a new tourism experience.

Developing rural tourism animation, games and other products, embedding tourism information and culture into the game, so that tourists can experience the local rural culture and history while playing the game, thus increasing the viscosity of tourists.

With the advent of the big data era, based on big data analysis technology, it is possible to accurately locate the geographical distribution and consumption characteristics of rural tourism consumers, and carry out precision marketing and cross-border marketing. The big data generated by mobile terminals can be used to analyze the source of customers and predict the flow of rural tourism, helping the relevant departments to establish an effective early warning mechanism and improve monitoring and crisis management capabilities.

3. Integration of rural tourism with local culture

The root of rural tourism lies in the "rural nature", and it is necessary to start from the tourism elements, y excavate and integrate the local culture, leisure culture and creative culture, highlight the characteristics of ecology, greenness, environmental protection and leisure, and seize the differences in culture, resources, ecology and life to meet the market demand. Meet the market demand.

One is the organic integration with native culture.

Tapping the village culture, the protection of traditional villages at the same time reasonable transformation, optimize the layout, and cultivate the beautiful countryside as represented by the rural cultural tours.

Exploring the cultural connotation of agricultural production, operation and management activities, forming a tourism industry combined with sightseeing and experience.

Organize rural tourism festivals or rural food festivals with distinctive agricultural flavors to create a rural cultural tourism atmosphere different from that of the city.

The second is the integration with leisure culture.

Cultivate knowledge-based rural leisure tourism, leisure-based rural leisure tourism, health-based rural leisure tourism, the formation of different levels of rural leisure and cultural tours, to achieve the purpose of attracting, delighting, moving and nourishing people.

Third, integration with cultural and creative industries.

Cultivate rural cultural tourism creative projects, such as the formation of rural performing arts, film and television and other creative cases. Upgrade rural tourism products with creativity, strengthen rural tourism marketing with creativity, and lead rural tourism consumption with creative culture.

4, the integration of rural tourism and the construction of special professional village

The development of rural tourism can pull and enhance the construction of new urbanization and beautiful countryside, while the latter can provide sufficient human resources and capital accumulation for the development of the former to accelerate its development.

The construction of characteristic specialized villages led by rural tourism industry should be actively promoted to form rural scientific and technological tourism communities, rural landscape tourism communities, scenic spots tourism supporting services communities, and agrotourism service group tourism communities, so as to realize the integrated development of rural tourism and characteristic specialized villages.

Professional villages of rural tourism should adhere to industrial agglomeration, differentiated layout, and choose the appropriate development mode according to local conditions.

Construction must emphasize the characteristics of the town and cultural atmosphere, respect the rural landscape, remember the "nostalgia", create characteristics, focus on the experience;

Focus on guiding, emphasize community participation, multi-mode **** building; integration of resources, shaping the brand;

Emphasis on the land use of the appropriate intensive, adhere to the protection priority, focusing on wisdom platform construction, building resource-based rural tourism towns and rural tourism service towns, and playing its unique role in the new urbanization process.

5. Integration of rural tourism and cultivation of new professional farmers

In the process of modern agricultural development, there is a relationship of mutual influence and mutual promotion between rural tourism and the cultivation of new professional farmers:

On the one hand, the development of rural tourism provides farmers with more jobs, while the development of the tourism market and the marketing of creative products renews the market concepts of farmers;

On the other hand, the development of rural tourism provides farmers with more employment, while the development of the tourism market and the marketing of creative products renews the market concepts of farmers.

On the other hand, the improvement of farmers' quality is conducive to the enhancement of technical level and management ability, further expanding and optimizing the tourism industry and realizing benign development.

So, effectively promoting the integration of the two innovations can not only accelerate the cultivation of new professional farmers who are "educated, technically literate and capable of management", but also promote the healthy and rapid development of rural tourism.