What's the difference between online marketing and traditional marketing?

First of all, the traditional marketing model that we can understand at the beginning, no matter what type of enterprises, must hire a group of sales elites, but also rent office buildings and shops. The salary of personnel and the rent of shops are undoubtedly a high-cost investment. The scope of promotion and activities is also limited to places and places that personnel can reach, and the time is also limited to working hours at work.

Internet marketing can be promoted by using huge Internet resources, and the utilization cost of Internet resources is much lower than that of traditional marketing. It is more flexible to carry out promotion activities with the help of the Internet, and it can completely achieve its own promotion purpose across time and space. The scope is also wider, and it is easier to catch accurate customers who are suitable for promoting products.

Take hotel room promotion as an example. If it is traditional marketing, you can only post advertisements at the door of the store and hand out leaflets. The scope of activities and promotion is very limited, so it is difficult to show the advantages of the room to everyone in a short time. It is more likely that only neighbors who buy food in the vegetable market or groups who rarely stay in hotels will hold hotel flyers. This marketing effect will definitely be discounted.

However, there are essential differences between promotion and marketing on the Internet. Users find hotels through search engines because of their needs, and the success rate of promotion has been more than half. It is also convenient to communicate with merchants online and find their own cost-effective hotels. The hotels also receive feedback from customers directly, which is of great help to improve and improve themselves.

In short, the purpose of these two kinds of marketing is the same. As for which marketing method to choose, it really depends on the specific types and users of the products we promote, and we can do both to achieve better exposure and better promotion effect.