What is the Internet marketing model of short video?

There are many short video marketing modes, such as emotional customization marketing, content marketing, social e-commerce, live broadcast with goods and so on. Among them, emotional customized marketing is to analyze the emotional needs of users, so as to formulate marketing strategies that meet the needs of users; Content marketing is to attract users' attention by making interesting and valuable content, thus improving brand awareness and user stickiness; Social e-commerce promotes the sale of goods through social media platforms; Live broadcast with goods is to display and sell goods through live broadcast.