Four media?

Visual media

B. means of communication:

Outline of layout elements

Brief layout space

Headlines, newspapers, front pages, headlines, seams, world lines, font sizes, columns, special pages, feature articles, pictorial, headline information, advertisements, etc.

Poor timeliness

D has strong preservation.

Cumulative reading rate: how many times a newspaper has been read repeatedly by a person;

Circulation: how many people read a newspaper;

E strong selectivity: time and place order, etc. ;

F. the diffusion ability is weaker than that of electronic media;

2 The game between the Internet and newspapers

Philip Meyer's Lost Newspaper: Saving Journalists in the Information Age, the actual situation in western developed countries is consistent with his views. First, the evening paper fell into decline.

3 Broadcasting (linear media, lines used for information transmission)

Auditory media

B timeliness is strong

C has weak preservation and strong selectivity.

Unable to select information, need to wait. The ideal mode of "you click and I broadcast" emphasizes the consciousness of "dating" with the audience.

D has a wide influence. Broadcasting requires the audience to have a low level of education.

E the audience is easy to participate (telephone short message)

F has not been impacted by the Internet, but has strengthened itself with the help of the Internet.

Diversified listening means: radio, MP3 MP4, mobile phone, etc.

The increase of social floating population such as migrant workers and private car owners means that the number of people listening to the radio is increasing.

Broadcasting is one of the least invasive functions, and it has the function of listening with others. You can do other things while listening to the radio.

4 TV (linear media)

Audio-visual media

B is suitable for reproducing images, scenes and processes (authenticity of news highlights)

C timeliness is strong

Poor preservability and selectivity.

E is not suitable for expressing too complicated content, showing the internal relationship between things and people's psychological activities, and is not suitable for analysis, explanation and reasoning and in-depth reporting. The fleeting information greatly reduces the audience's thinking space for analyzing and processing the received information;