How to "reshape" scenic spot marketing?

Mass entrepreneurship and innovation are regarded as one of the "twin engines" of China's economic development under the new normal, so innovation is bound to be the source of vitality for developing scenic spots.

In the past, scenic spots mainly relied on tickets and catering and accommodation services to increase their income, but they often discouraged consumers because of their strong purpose and high price. Therefore, innovative ways and sources of income are urgently needed.

So, where and how to innovate?

1. Value proposition. We should have our own value proposition and highlight the core connotation.

2. Key resources. The key resource is a bargaining chip to achieve profitability. Generally speaking, key resources include two categories, namely natural resources and human resources. I think human resources are the core competitive resources.

3. Sources of income. The main income of scenic spots is tickets, and a single source of income has certain limitations. We can also consider relying on the surrounding tourism resources to provide business projects with local characteristics, which have strong synergy and integration ability with other tourism products. At the same time, it is also an important aspect to increase the source of income to build a long industrial chain, expand related functions and link multiple industries. Therefore, derivative products and derivative services are the main focus of development and innovation. For example, Wenchuang Da V made by the Forbidden City participated in the competition.

3. In the off-season of tourism, implement regional free tickets or preferential activities to stimulate tourism vitality.

The concrete analysis of specific methods is most in line with the development of local scenic spots.