Innovation of traditional teacups

Original story: eight ways to sell cups

The first selling method: the use value of the product itself can only be sold in 3 yuan/piece.

If you just treat the cup as an ordinary cup, put it in an ordinary shop and sell it in an ordinary way, maybe it can only sell for 3 yuan, and you may also encounter the secret trick of the shopkeeper next door to reduce the price. There is no value innovation in this sales method.

The second selling method: the cultural value of the products sold can be sold to 5 yuan/Taiwan.

If the cup is designed as the most popular style this year, it can be sold for 5 yuan. The secret trick of the owner of the shop next door to lower the price to attract customers is probably not feasible, because your cup has culture, and consumers are willing to pay more for this culture, which is the cultural value innovation of the product.

The third selling method: the brand value of the products sold can be sold to 7 yuan.

If your cup has a brand-name label, you can sell it for 7 yuan. Your cup is branded, and almost everyone is willing to pay for the brand. This is the brand value innovation of products.

The fourth selling method: selling the combined value of products, selling 15 yuan/piece is no problem.

If three cups are made into cartoon shapes and combined into a suit cup, they will be named "I love my family" with warm and exquisite family packaging, one is called Father's Love Cup, the other is called Mother's Love Cup and the other is called Childlike Heart Cup. It's no problem to sell a set of 50 yuan cups, which is the value innovation of the product portfolio.

The fifth selling method: you can also sell the extended functional value of the product, 80 yuan/piece.

If your cup is made of magnetic material, you can tap its magnetic therapy and health care function, and it is ok to sell it in 80 yuan. This is the extended value innovation of products.

When consumers buy products, they not only pay attention to the use value of the products themselves, but also hope to gain symbolic meanings such as feeling, culture, face, respect and understanding.

The same cup, the world in the cup-function, structure, function, etc. It has not changed, but its value is constantly changing with the change of the world outside the cup. Adopting different value innovation strategies will produce different marketing effects.