How to play search engine marketing in Xi 'an, an ancient tourist city?

First of all, Xi 'an is not only a search engine, but also a new media operation platform under the new situation of the Internet.

To put it simply, Xi 'an's successful marketing this time comes from several points:

The first is to explore new business cards in the city. Before 18, when talking about Xi 'an, I was most impressed by the Terracotta Warriors and Horses, Gucheng Street, a heavy city bearing historical memories.

But on 18, through Tik Tok, headlines and more new media, we learned about Xi 'an from another angle. We learned that time left Xi 'an with a heavy history, delicious food on the tip of the tongue and memories printed in my mind.

Second, the government fully supports Xi City. After Tik Tok became popular, the local government represented by Xi began to pay attention to the short video communication of city image and reached a strategic cooperation with Tik Tok. The local government's new city marketing PK has quietly started. The first battle is to rob people, spread with new media and recruit talents from all over the world.

Third, make great efforts to do urban marketing. With the popularity of the new media platform and the east wind of recruiting talents, Xi 'an invited foreign marketing professionals to help Xi 'an's urban marketing, eating Xi 'an's delicious food, enjoying Xi 'an's beautiful scenery and humming Xi 'an people's songs. This online celebrity city became an instant hit.