What is digital media

Digital media, refers to the information carriers that record, process, disseminate, and acquire processes in the form of binary numbers, which include digitized sensory media such as text, graphics, images, sound, video images, and animation, and the representation media (coding) that represent these sensory media, etc., commonly referred to as logical media, as well as the physical media that stores, transmits, and displays the logical media.

From the point of view of communication science to examine the digital media, it can not be regarded as a pure technical concept, but should be regarded as a new type of communication, the emergence of digital media has changed the traditional media belongs to the pure mass media this attribute, not only can be mass communication, but also in the mass communication on the basis of the precision of communication.

Expanded Information

The development of digital media is no longer a matter for the Internet and IT industries, but will become the driving force and indispensable energy for the future development of the whole industry. The development of digital media has profoundly affected the development of various fields by influencing consumer behavior, and the consumer and manufacturing industries have been strongly impacted by digital media.

A variety of digital media forms are developing rapidly and facing bottlenecks, and China, the market with the largest Internet user base, has become a place where the international digital media giants must compete. China's social networking sites (SNS) have more than 150 million users, and about one-third of Internet users are using SNS;

Major mainstream Internet media have been transformed to socialization, and many new SNS platforms and products have been launched. Video sites and social media have become the new direction of digital media development.

Baidu Encyclopedia-Digital Media