Why doesn't grandma let go of her hand and join in?

1. Special business model: As a grandmother, she has a unique business model and characteristics, and can't simply copy and join. They may pay attention to family traditions, hand-made, and have unique tastes. They need grandma's own management and control, and they can't copy by joining.

2. Brand protection and control: Grandma attaches great importance to brand image and quality control. They hope to ensure the consistency and quality of products and protect the brand reputation through their own direct stores or authorized stores. Open joining will bring risks in brand image and quality control, so we choose not to open joining.

3. Operational difficulties and risks: Franchise stores face some difficulties and risks, such as the ability of operators, management problems, market competition and so on. Grandma thinks that she can better control and manage the direct store and ensure the stable operation and quality.

4. Brand development strategy: Grandma's family has its own brand development strategy, and they think that not joining at present is more in line with their development plans and goals. They pay more attention to brand influence and market share rather than expanding the number of franchise stores.