See how Japanese and Taiwanese brands are using cultural creativity to boost the farm economy!

Japan and Taiwan, as the world's top leisure agriculture sightseeing place, since the late 1990s began to develop rapidly, this period is the rise of cultural and creative agriculture.

At this time, traditional agriculture meets cultural creativity, agriculture becomes fashionable, full of emotion, cultural creativity gives Japan and Taiwan agricultural soul.

Highlight their own characteristics, make the product personality

Looking for unique differences in the product, even if only one product, but also strive to do fine and strong.

For example, Nantou County, Xinyi Township, "plum dream factory" because of the transformation of cultural and creative, from the original simple plum planting industry, the development of a new industry chain including plum planting, plum product processing, plum leisure and tourism and plum culture and creativity, it can be said that the plum products to the ultimate.

"Plum Dream Factory" brand, its only a few thousand acres of plums. The brand insight: consumers have entered the era of "R & amp; V" interactive survival, so the plum as the origin, in the regional resources, industrial development, based on the establishment of the concept of culture and creativity, the framework of culture and creativity system.

Utilizing brand design, storytelling, artistic recreation and other cultural and creative arts, a brand world with a sense of belonging, entertainment spirit, aesthetic realm and self-realization has been formed, becoming a model brand in Taiwan.

Because of the transformation of cultural creativity, plums have become souvenirs, plum wine carries a variety of local stories, the factory has become a recreational tour area, the "township of plums" plum production but the plum industry has been increasing income.

Digging deeper into the local customs and grafting traditional culture

If you have time to be quiet, you will not be difficult to find around you a lot of search for history, looking for the story of the heart.

Taiwan has a rice farm "Fang Rong Rice Factory", Fang Rong Rice Factory successfully tapped into the local rural taste of the original ecological flavor, operating up to four generations, the economic structure of the transition to a service-oriented, Fang Rong Rice Factory Royal removal of the exploitation of the imprint.

The rice factory towards the road of cooperation, not only products can last in the market, but also has a deep corporate culture, this point is worthy of the mainland new farmers and loyal enthusiastic in the development of the new agricultural agribusiness to learn from.

More brand storytelling, with emotion to create a premium

Brand storytelling often brings more and more special flavor to the product itself, the key to marketing, is to tell a good story that touches people's hearts.

In Taiwan, you will not be difficult to find those very warm, very humane language, even in front of the supermarket booth product introduction, are full of deep sentiment, which is more use of emotion to create a premium.

If you have the opportunity to go to Taiwan, then you must drink a cup of Assam black tea from the old Sun and Moon Tea Factory, and by the way, feel the rebirth of a century-old tea factory behind the black tea, the kind of visual, olfactory and gustatory impact, giving agricultural products full of emotion, so that people are immensely reminiscent of the flavor from the sensual and then to the sexy eco-tea garden.

The pursuit of a fish to eat more, to create more consumer value

Many famous farms in Taiwan, the pursuit of a fish to eat more in the product settings, with the power of cultural creativity, to create more consumer value.

For example, Taiwan's Qingjing Farm, on the basis of beautiful natural ecology, with the help of cultural and creative transformation, in the scene design, activity creativity, product concepts, etc. to enhance the farm's fun and its multiple consumer value.

The windmill totem design in the farm has become a humanistic landscape that can be seen everywhere in the farm; the animal clay sculpture device delights child visitors; the use of network language to form the design of the product name, the bantering of "Mida***" attracts as many teenagers as possible.

Changing the fate of backward villages through product packaging creativity

In the self-media as well as the network is not developed, many remote mountain villages of crops and local specialties, there is almost no opportunity or channel to sell out. However, the souvenirs of "Shimanjusuwa", a remote village in the Shikoku region of Japan, have been successfully promoted through shopping bags made of old newspapers.

This is the design concept of designer Mr. Umehara: by using shopping bags made of old newspapers with local news to package souvenirs, many local customs and characteristics of the region can be disseminated to the customers as well as to the shopping bags made of old newspapers.

Perhaps brought back to the city, the customer will take a serious look at the news in the newspaper, and perhaps the "forty thousand ten ten and" this small village, there is an impression of it.

The most famous farm in Hokkaido through a variety of creative combinations

Tadao Tomita Farm in Hokkaido was originally a small flower farm, and in 1958, Tadao Tomita realized the beauty of lavender by chance, and introduced it to the farm.

After more than a decade of development, Tomita Farms has become the largest lavender-based flower farm, and the most famous flower farm in the whole of Hokkaido.

Experience Ideas : In order to enrich the way visitors experience the farm, we have established a flower-themed experience.

We have established the Flower House, Dried Flower House, Forest House, Distillery House, Perfume House, and Greenhouse, and we continue to develop creative flower-themed experiences that allow visitors to y experience the culture of flowers.

Creative industrial chain: From flower planting, flower sightseeing to processing and making flower-related products.

This series of industrial chain, such as dried flowers, essential oils, perfume, soap, vanilla ice cream, etc., enrich the connotation of the park's tourism products while fully exploiting the benefits of the flower industry.

Marketing creativity: free tourism, drive shopping consumption.

Relying on the earth landscape formed by the large-scale industry, the development of industry sightseeing tours, free admission to the park during business hours, the park through the processing, sales and planting of flowers related products to profit, such as lavender soap, flower handmade products, lavender essential oil, perfume and so on.

Revelation

In the establishment of leisure farms, many people put forward ambitious plans and goals, in fact, for the fragile rural resources, especially to guard against unnecessary hard construction.

There is a need to pay more attention to creativity and culture, and to agricultural, forestry, fishery and livestock resources as well as local traditional crafts. The branding of the countryside will help in the marketing and promotion of products.

Agriculture is a natural source of culture and creativity, the integration of culture and creativity allows agriculture to get rid of the stereotypes and antiquity, leisure agriculture needs to be cultural and creative so that she glows with fashion and sexy vitality.