Did Pepsi and Coca-Cola belong to the same company at first?

The main blue tones and the main red tones.

The world-famous Pepsi-Cola has changed and strengthened its brand image through several packaging updates, thus enhancing and consolidating its market position.

Originally named "Brad's Drink", Pepsi was born after Coca-Cola 12 years. Therefore, in the 1920s and 1930s, PepsiCo tried to sell itself to Coca-Cola Company three times, but all of them were rejected by Coca-Cola Company. Shortly thereafter, when Guz (President of PepsiCo to Gongheng) was desperate, an idea changed the fate of PepsiCo, and that was to update the packaging. Pepsi's first bottle factory was eight years later than Coca-Cola's, but the volume of its packaging bottles was the same as Coca-Cola's, both of which were 6 ounces. At that time, drinks were all packaged bottles with the same volume. If Pepsi can be sold in 1.2 ounce bottles, it will definitely be welcomed by consumers. In order to reduce the packaging cost, Guz sold his Pepsi with recycled beer bottles. This brand packaging renewal strategy, supported by the advertisement "Pepsi-Cola, faithful companion, double the quantity, the price is still 5 cents", has received very good sales results, making Pepsi-Cola take risks. 193 6 earned 2 million, and 1937 earned 4.2 million. ?

In the mid-1990s, in order to challenge the market leader "red" Coca-Cola again, PepsiCo decided to give up the red, white and blue packaging color in 1996, which represents the visual image of PepsiCo, and change the packaging color to blue. 1in April, 1996, PepsiCo painted a supersonic Concorde jet with a blue PSPSI logo at Twiwick Airport in the south of England. Taking this as a starting point (prior to this, a preliminary test was conducted in a small shopping area in Bahrain), PepsiCo changed Pepsi vans, refrigerated trucks and bottles and cans from more than 20 overseas countries into blue. In order to make this blue packaging strategy work, PepsiCo decided to launch a strong propaganda offensive, and even wanted to send a blue Pepsi flag to the Russian "Peace" space station. The unified action of replacing Pepsi with new "blue" packaging has further deepened consumers' visual recognition of Pepsi, and laid a very important foundation for breaking through the long-term encirclement of consumers' vision and mind by "red" (Coca-Cola).