What are the future development trends of China's tourism culture

The future development trend of China's tourism industry

One, the diversification trend of tourism The purpose of tourism is different, so that the current dominant tourism will be diversified to the development of tourism, such as recreation and entertainment, sports and adventure type. The diverse and individualized needs of tourists have put forward higher requirements for the diversification of tourism infrastructure, such as entering the aging society for the elderly to increase the number of trips to the special tourism services, etc.

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Second, the trend of spatial expansion of tourism The progress of science and technology, the spatial activities of tourism is broader, not only can easily travel around the world, but also to the deep sea, the moon or the farther reaches of the cosmic space development, the emergence of a revolutionary new way of tourism.

Three, the rapid development of long-distance tourism in the next 2O years, the world's tourism development is the most significant feature of the increase in long-distance tourism, to 2020, intra-regional tourism and intercontinental tourism will rise from the current 82:18 ratio of 76:24, the next 2O years, intercontinental tourism will reach an average growth rate of 5.4%, higher than the world's average rate of growth of tourism a percentage point.

Four, the trend of mass tourism tourism is no longer a high-consumption activities but as a daily life into the tens of thousands of households. Tourism has a broad mass base, people's work, life may be long-distance long-distance travel mode, the formation of an unprecedented wide and huge crowd exchange and migration, the traditional concept of region, the concept of ethnicity has been further broken, tourism is no longer obvious off-peak season.

V. Culture is the new highlight of tourism development In terms of market operation of tourism, the first level of competition is price competition, which is the lowest level and the most common way of competition; further quality competition; and the highest level is cultural competition. The cultural function of tourism is inherent. Tourism enterprises are enterprises that produce, manage and sell culture, and tourists are essentially buying, consuming and enjoying culture when they travel. There is no competitiveness without culture in the process of tourism development, management and operation. Therefore, tourism development should first focus on cultural connotation. Whether it is a cultural, ecological, adventure or vacation tourism project, whether it is a travel agency or a hotel, the cultural connotation should be fully explored. It can be said that the focus on cultural connotation has become the starting point for competition in the tourism industry, and a high starting point is a big room for development. Secondly, we should pay attention to the form of culture. Rich cultural connotations need appropriate cultural forms to express, and cultural forms must be closely integrated with cultural connotations. Finally, we should also pay attention to the cultural nature of the process. Tourism operation is to a large extent a kind of living culture operation, and this kind of living culture operation must pay attention to the cultural nature of the process. Such as all over the general organization of various types of tourism and cultural festivals, from the project conception, the overall framework to carry out the process, should be fully embodied in the unique local characteristics of the cultural connotation, in order to form a special product.

Sixth, the form and content of the diversification of tourism development is the main theme of the tourism development in the primary stage of tourism development, people mainly to visit places of interest and natural landscapes as the goal. But with the development of economy, culture and education, people are no longer satisfied with the simple "mountains and water", but more is required in the process of tourism to obtain knowledge and experience life. The multi-level development of people's tourism demand will inevitably force the tourism industry to present diversified characteristics in both form and content. In terms of form, self-guided tours and other forms of tourism will become more and more common; in terms of content, industrial tourism, agricultural tourism, convention and exhibition tourism will become new hot spots. The so-called industrial tourism refers to the special visiting activities targeting the production lines, production tools, products and factory areas of industrial enterprises. It originated in France in the 1930s, when Citroen allowed tourists to visit its production line and appreciate its automobile production process. Later, famous modern industrial enterprises around the world followed suit, and industries such as automobiles, steel, airplanes, breweries, electrical appliances, petroleum, beverages, foodstuffs and ceramics were opened up for tourists to have a glimpse of the production process. Industrial tourism not only satisfies the curiosity of tourists about the production process and production technology of industrial enterprises, but also helps enterprises to establish a good public image. Agricultural tourism is richer than industrial tourism. It includes not only the tour of idyllic scenery and the leisure vacation in the village and water town, but also the self-picking and self-eating enjoyment of agricultural products and the experience of folk customs and countryside sentiment. It can be said that agrotourism is an all-round, multi-level and comprehensive leisure and entertainment activity. In addition, various kinds of exhibitions will also attract a large number of visitors. Various kinds of conventions and exhibitions also attract a large number of participants, who, despite their different purposes and intentions, all have to do shopping, accommodation, catering and entertainment in the places where the conventions and exhibitions are held, thus forming convention and exhibition tourism. In China, convention and exhibition tourism began in the late 1950s and early 1960s, while commercially operated convention and exhibition tourism started later, only in the late 1990s, but developed rapidly. The most representative example is the "World Horticultural Expo" held in Kunming in 1999, which generated a tourism revenue of 11.5 billion yuan in half a year, beyond the expectation of many people.

Seven, the tourism industry will increasingly move towards the standardization and the rule of law since the reform and opening up of China's tourism industry, management level has improved greatly. But from the requirements of the development of the market economy to see, still appear to be immature. In particular, many tourism enterprises still lack of industry self-discipline consciously, only consider the immediate interests of the enterprise, do not consider the long-term development of the industry as a whole. For example, some tourism enterprises are competing with each other in price cutting and vicious competition is a prominent example. Tourism enterprise grouping is a better way to solve the phenomenon of our country's tourism enterprises, miscellaneous, scattered, chaotic, etc. This is because the enterprise group is conducive to the realization of economies of scale and the optimization of industrial structure, enhance the core competitiveness of enterprises, and is conducive to the realization of resources **** enjoyment in the highly developed conditions of information, external publicity, development of the source market and the reception of the group. At the same time, in a market economy, the establishment of a standardized rule of law system is not only the basis for the healthy development of the tourism industry, but also the inevitable trend of its development. At present, tourism legislation and law enforcement focus on improving the quality of tourism and rectifying market order. In the future, it is necessary to further deepen on this basis, to ensure the comprehensive standardization of the market and to enhance the creditworthiness of enterprises, i.e., to guarantee legal business operation and to protect reasonable competition.

VIII. Tourism services are gradually developing in the direction of humanization and socialization. As the tourism industry moves from empirical management to scientific management, the implementation of standardized services has greatly improved the quality of services. However, due to the diversity of tourism needs, changeability and other characteristics, the disadvantages of standardized services are gradually revealed. Therefore, in the future, tourism services will meet the needs of different tourists through humanized services and strive to satisfy all tourists. In recent years, the service scope of China's tourism industry has been broadening, but compared with developed countries, it is still not enough. The developed countries have basically realized the socialization of tourism services, and its service targets include tourists, various enterprises and the government, etc. In the future, China's tourism services will also reach out to tourists. In the future, China's tourism services will continue to be extended to cover all aspects of social life. On the one hand, it will continue to provide services to tourists through the development of vacation tours; on the other hand, it will expand its services to enterprises and the government through the active development of business tours and convention and exhibition tours. By contracting other kinds of special tourism services, we can truly realize the comprehensive and socialized tourism services.

Nine, the trend of science and technology in the tourism industry is becoming more and more prominent in developed countries, the application of high-tech in the tourism industry began in the 1970s, and quickly gained popularity. The scope of application of high technology in the tourism industry is very wide. It mainly includes the following three aspects: First, the high-tech development of tourism resources. In recent years, the use of high technology in the construction of various high-tech theme parks has become a reality in the simulation of various tourism environments, while the development of science and technology has made it possible for undersea tours, North and South Poles tours, space tours and other tourism methods. Second, the high-tech tourism services. Various kinds of tourism enterprises such as travel agencies, tourism hotels, tourism and transportation enterprises can use information network technology to carry out online consultation, online booking, online online payment and other businesses, and the formation of representative information systems in various sectors, such as: tourism destination information system, computer reservation system, hotel management system, opening and settlement plan. The wide application of information network technology in tourism can greatly promote the development of tourism. Thirdly, the high-tech marketing management of tourism enterprises. At present, domestic tourism enterprises mostly adopt the traditional face-to-face marketing method, and the travel agencies are small, scattered, weak and poor. To change this situation, we must adjust the tourism management system. Tourism enterprises can only change the traditional marketing concepts, actively touch the Internet, carry out tourism e-commerce, set up their own internal business processing and management information systems, and highly integrated with the Internet, the construction of electronic distribution system for agents and online sales system for tourists to create, consolidate and develop their own brand, in order to gradually realize the scale and network operation. Integration and strategic alliance between traditional tourism enterprises and emerging tourism websites is a general trend, and it is the same way out and a new growth point for traditional tourism enterprises and tourism websites in China. For tourism websites and enterprises of different scales, there should be different choices: small and medium-sized tourism enterprises can take the "human market" approach, using the visibility and resource advantages of tourism agents to develop the domestic and inter-park market; large-scale tourism enterprises can adopt the "network and society" approach. In the case of large tourism enterprises, they can adopt the "one network, one agency" approach, taking the tourism website as a new channel, investing capital and manpower to improve the network services and establish an internationally recognized brand image.