The organizational model for marketing bank products in our country belongs to

Hello, are you asking what the organizational model for marketing bank products in China belongs to? The organizational model of bank product marketing in China belongs to the traditional sales agent model. Under the traditional sales agent model, banks usually employ sales agents or general employees who have sales skills and customer resources to sell products and pay commissions or incentives as remuneration to the sales agents. The bank promotes sales by providing training and marketing support to the sales agents, and promotes good sales behavior by the sales agents through regular sales monitoring and customer feedback. In addition to the traditional sales agent model, with the development of information technology, more and more banks have begun to adopt the direct sales model and online marketing model. Some new fintech companies have also begun to adopt more innovative marketing organization models, such as personalized marketing models based on social media, big data analytics and artificial intelligence technologies.