Traditional Culture Encyclopedia - Traditional culture - What form will the Internet and the automotive industry take to integrate?
What form will the Internet and the automotive industry take to integrate?
The combination of automobile and InternetChina's automobile industry has developed over the past three decades, and the activity of the automobile market has been increasing. In the face of the automotive industry from the "seller's market" into the "buyer's market" stage, automotive marketing channels, consumer behavior are undergoing profound changes. With the rapid development and penetration of Internet technology, promoting the structural adjustment and upgrading of various industries, the automobile industry is also deep in the tide, the Internet is deep into the sales, after-sales and other service areas, and even the future will have a profound impact on the field of automobile manufacturing.
Internet complementation of the line of round automobile in the Internet and the industry is a deep integration of the general trend, the automobile industry of various types of enterprises have to explore innovation, grasp the overall trend, adapt to change, for the automobile industry to upgrade to make their own contribution. As a result, it brings new opportunities for the development of industrial Internet platform. At the same time, it also puts forward higher requirements for innovation and development - the automotive industry needs to meet consumers' multi-layered consumption needs with more diversified and high-quality products and services.
Multi-platform services are the main focus of the conference, co-founder and president Samuel Yang, as well as core members of the management team Fu Jianfei and Wang Bing at the conference also described the three major platforms covering the automotive industry chain service business: upstream-inventory financing platform, midstream-media channel platform, and downstream -The three major products are: automotive information media - Automobile Daquan, intelligent marketing ecosystem - Xingyuan Intelligent Cloud, and media online trading service system - Red Rabbit Alliance. The three online products are: automobile information media - Automobile Book, intelligent marketing ecosystem - Xingyuan Intelligent Cloud, media online trading service system - Red Rabbit Alliance.
The Red Rabbit Alliance is a one-stop media online trading platform created by Xingyuan Auto. It mainly serves automobile manufacturers, dealers and other types of advertisers. It provides rich online media resources and one-stop online media placement services.
Of course, the same line of service is not only a line of cars, the exploration of new modes is not unique, but from the concept and then to the implementation of the line of cars in the round constantly upgraded and strengthened, no competitors of the success of the incomplete, the line of cars in the round insisted on a multi-platform industry is the exploration of a new mode of travel services.
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