Engaged in telemarketing after the road how to go

First of all, choose the appropriate platform and distribution system. For example, Tmall is suitable for direct mode, Taobao is suitable for distribution mode, of course, including other platforms, Jingdong, Dangdang, Vancl and so on. For the product, brand and capital no problem enterprises can choose a complete set of distribution system (such as the current market share of the higher shopex distribution power system), the use of distribution systems will be spread to the distributor, management distributors, support distributors, to help enterprises to quickly set up with the development of resale and wholesale business capacity of the online store system, build the whole network distribution channels.

Secondly, to resolve the conflict between online and offline channels. For e-commerce, the main concern of traditional enterprises is how to deal with offline and online price conflict. Currently network sales or price war is the main, for just entered the e-commerce apparel business, it is inevitable that need to participate in price competition. Enterprises need to design and produce exclusive styles for online, forming a differentiation between online and offline styles, and as far as possible to maintain price uniformity between online and offline. For the price management of distributors, you can arrange for specialists to monitor the price of all network channels, to maintain the unity of the price of the whole network.

Finally, the development of a perfect distribution incentive policy. And offline channels, online also need to establish a perfect distribution incentive policy, the development of appropriate distributor level model, through the information technology to rationally manage these distributors, cultivate potential distribution partners.

Some people have suspected that a large number of inventory in the Chinese garment industry will become the clothing industry "2012", while Zheng Hongwei, vice president of the Senma Apparel, believes that China's apparel and textile industry is in the growth stage, the growth of all the unfavorable factors can be corrected in the growth process in a timely manner. Clothing enterprises to do e-commerce transformation is the rescue of the enterprise, but also the test of the industry, how to take this step, still need to prove the practice of the enterprise.