Liang Daxia's traditional brand exerts its strength.

The history of Internet development in China is also called the history of blood and tears of the post-90s generation. With the marriage of this group of "Internet addiction teenagers", the Internet has finally entered every household in China, becoming a daily necessity, accompanied by a number of online merchant brands.

Just ten years ago, Taobao was still an online liar whose parents talked about it. Now, this group of crazy "really fragrant" elders are most willing to send a "cut a knife" link on WeChat. This is the victory of the Internet economy, which is inseparable from the all-round development of China's economy.

With the strong economic strength of third-and fourth-tier cities, consumers' purchasing power has gradually awakened, and their consumption level has gradually escalated. Rookie stations have gone deep into township areas, and couples' dating in small towns has been upgraded from soda string to Zheng Xin chicken chops and honey snow ice city. These two kinds of online celebrity foods have taken root in the sinking market, and laid half of the consumer market with brand-new marketing methods and novel and affordable food processing models. And brands such as vivo and oppo smart phones, which are keen on traffic celebrity spokespersons, have helped enterprises to build market networks in counties and cities across the country, and more and more brands have established their own business empires based on the sinking market.

This amazing purchasing power comes from people's increasingly bulging wallets on the street. The liquor industry, which has been dealing with streets and lanes all the year round, is keenly aware of this change. When the sinking market has just entered the investor's field of vision, a new-type liquor company with unique vision has carried out the "rural encircling the city" to the end, laying out outlets in more than ten county-level markets across the country and tailoring online entertainment marketing activities for third-and fourth-tier residents. In just two years, this enterprise has successfully covered 654.38 million offline outlets and become a liquor industry.

It's Xia Liang!

As the name implies, Xia Liang takes the original red sorghum as the raw material, bearing the chivalrous culture of the enterprise, adhering to the business philosophy of high quality, high value and high feelings, and attracting a large number of like-minded entrepreneurs to endorse it in just three years. The pure taste of the wine itself, the bottle packaging with its own dazzling aura, comes to the drinker through the sweat and smile of entrepreneurs. The wine is accompanied by chivalrous people, like a fine horse and Bole, a bosom friend.

In the era of Internet economy, even the best products, among a variety of products, reduce the screening cost for consumers through excellent marketing, which is an essential and important link.

Liang Daxia's marketing team knows this well. Since the launch of the 20 18 product, Team Liang Daxia has taken both online and offline measures. In the past two years, Liang Daxia has cooperated in many positive energy IP movies, which were recommended by movie stars such as Hi Mom, My People and My Home, and were selected as New Year gifts by Jason Wu. With distinctive product positioning and unique corporate culture, he successfully created the IP animation image of Liang Daxia. By making related IP emoticons and animation stories, Liang Daxia left a deep impression on consumers.

Liang Daxia, an offline entrepreneur, has built rivers and lakes pubs and rivers and lakes private rooms for consumers at various catering terminals. By providing all-round chivalrous cultural services, Liang Daxia's reputation is also booming.