Wenchuang products and communication

The advantage of Wenchuang products lies in their higher cultural background and local characteristics compared with other common creative works. A richer cultural background means a richer artistic material and a higher ideological level. Compared with contemporary pan-art products, its unique local art style has a clearer audience and clearer artistic specificity, which not only brings freshness to the audience, but also promotes cultural communication and local economic development.

However, Wenchuang products also have an incomplete side, which is what I want to cut into. There are many problems in the dissemination of cultural and creative products in new media, especially in advertisements: 1. In the spread of advertising posters, in addition to the better British Museum and the Forbidden City series. In fact, there are very few propaganda works that can give high artistic communication value, which leads to the failure to sell cultural and creative products and the failure to develop cultural and creative industries. 2. In terms of planning and specialization, according to my travel experience, a large part of local cultural and creative products are sold through local vendors and local convenience stores. Personal sales will lead to different product quality and affect the evaluation of local cultural and creative products. At the same time, non-standardized production and sales methods greatly reduce labor productivity and get twice the result with half the effort. 3. In terms of advertising conception and image of Wenchuang products, it is difficult to spread the cultural value and artistry of Wenchuang products through advertising design under the condition of non-professional poster design and copywriting design. These two are essentially hot spots of cultural and creative products. If we can make better use of it and spread it, we can play a resounding brand of Wenchuang products with high quality requirements today. 4. The integration of the trend of the times and cultural and creative products. Cultural and creative products have always existed, but in modern times they may only be in the local category, so there are bound to be the next generation of propaganda ideas and means that cannot be abandoned. In my recent visit, I found that many cultural and creative products only have fans, ornaments and other products. Lack of products that conform to the trend of the times. Today, with the increasing gross national product, people's pursuit of spirit is higher than that of material, and petty bourgeoisie sentiment gradually enters the society and becomes a part of the pursuit of social spirit. As a modern part of spiritual connotation, cultural and creative products should moderately improve the fineness and completion of products, change the target audience and groups, gradually shift from local tourists to the international community, and gradually integrate with the new era and new media.