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Mid-autumn festival activities bank program planning

In order to ensure that things or work carried out smoothly and successfully, it is often necessary to formulate a well-thought-out program in advance, the program refers to a plan for a particular action to develop the type of instrument. Do you know what kind of program can actually help us? The following is my mid-autumn festival activities bank program planning for you, welcome to read and collect.

Mid-Autumn Festival activities bank program planning 1

First, the purpose of the supermarket mid-autumn activity program

Supermarket mid-autumn promotional activities is to mid-autumn mooncake consumption to enhance the sales of supermarkets, which is conducive to the stabilization of existing customers, and to enhance the image of supermarkets in the scope of the business district. Average daily sales are expected to increase by 10%-20% during the promotion period.

Second, the content of the supermarket mid-autumn activity program

1, buy mid-autumn moon cakes to send Coca-Cola

Buy more than 100 yuan mid-autumn moon cakes to send 355ML Coca-Cola 2 bottles. (Value 3.6 yuan)

Buy more than 200 yuan mid-autumn mooncake to get 1250ML Coca-Cola 2 bottles. (Value 9.2 yuan)

Buy 300 yuan or more of mooncakes and get 2 bottles of Coca-Cola 20xxML. (Value 13.6 yuan)

2, gift basket: respectively 298 yuan, 198 yuan, 98 yuan three grades.

298 yuan gift basket: seven stars cigarettes + California Ritz + value 80 yuan mid-autumn moon cake + Platinum.

198 RMB hamper: Double Happiness cigarettes + Harvest Dry Red + mid-autumn mooncake worth 60 RMB + Brain Easy.

98 RMB hamper: $40 worth of mid-autumn mooncakes + $20 tea + California prunes.

3. When a single small ticket is over 59 RMB on the same day, you can go to the activity area for dart shopping for prizes once; when it is over 99 RMB, you can dart shop for prizes twice; when it is over 129 RMB, you can dart shop for prizes three times. The giveaways are mainly mooncakes.

Third, the supermarket Mid-Autumn Festival activities program - supermarket layout

1, outside the supermarket

(1) in the free shipping cabinet above, the production of Mid-Autumn Festival publicity.

(2) in the protection rack, the wall columns for packaging, paste some holiday color pages to create momentum.

(3) In the square, if possible, can hang balloons, pull the banner.

(4) in the entrance, hanging "supermarket, congratulations on the Mid-Autumn Festival" banner.

2, within the supermarket

(1) in the main corridor, the wall of the slope, with self-stickers and other decorations to enhance the festive atmosphere.

(2) Over the whole supermarket, hang the flag provided by Coca-Cola.

(3) In the mooncake area, the background and the two pillars are covered with the publicity of "Millenium Moon, Good Gift"; the two sides are labeled with Coca-Cola's promotional publicity.

(4) Hang red lanterns over the mooncake area.

Fourth, the supermarket Mid-Autumn Festival activities program - the cost of activities

Mid-Autumn Festival activities series of giveaways:

The field, off-site setup fee:

Mooncake costs:

*** count:

strong> V. Supermarket Mid-Autumn Festival Activity Program - Work Arrangement

1, the specific design of the field, outside the layout should be the marketing department, the art group is responsible for the company can be produced by the art group is responsible for the production of the incapacity to produce by the art group to contact the outside world to produce the final layout by the art group to complete the final layout by the art group to complete the final layout by the art group. The final layout will be done by the artwork group. The Ministry of Administration to do a good job of procurement coordination; scheduled to complete the field layout on x month x day.

2, the procurement department is responsible for the introduction of moon cake manufacturers, each manufacturer to charge more than x yuan promotional fee. At the same time is responsible for the development of moon cake prices and market research plan, in x month x before the completion of the relevant plans.

3, the engineering department to arrange personnel responsible for the site of the relevant power supply arrangements and lighting installation, required to be completed before x month x day.

4, loss prevention department is responsible for supermarket loss prevention and anti-theft work.

5, the fresh food department is responsible for the production of exquisite moon cakes.

Mid-Autumn Festival activities bank program planning 2

First, the background

With the arrival of the Mid-Autumn Festival, the traditional Chinese festival, many businesses aiming at the Mid-Autumn Festival business opportunities, around the moon cakes and other Mid-Autumn Festival gifts to do the article. We are based on the "Taoxiangcun" this pastry leading enterprises, seize the Mid-Autumn Festival this favorable opportunity, trying to achieve the brand mooncake promotion of new forms of `development, the development of this promotional planning and design.

Second, the promotion goal

1, the consumption of mid-autumn mooncakes to drive the sales of the store, the image of the store to activate the sales of mooncakes. Reunion moon, reunion love, "Taoxiangcun moon cake" sent home.

2, through the Mid-Autumn Ambassador gift-giving good words and deeds to infect customers, enhance the corporate image.

3. Provide convenience for customers and attract more customer base.

4, to convey emotions for customers.

5, this activity is basic, can be extended to other festivals to use, such as Christmas or New Year's Day.

6. Increase the means of competition and make a difference.

Third, the commodity promotion environment analysis

(a) The macro market factors have a great impact on the enterprise, and this influence factors can not be controlled by the enterprise. Enterprises can only study the macro-environment and its changes, looking for opportunities in their favor, in order to occupy the market and obtain greater economic benefits.

Macro-environmental factors are:

1, demographic factors: Mid-Autumn Festival, family reunion, consumers are more concentrated, conducive to the promotion of goods.

2, economic factors: the time of the financial crisis, to stimulate domestic demand, stimulate consumption.

3, social and natural factors: the Chinese people attach importance to this traditional festival, driven by the cultural flavor, but also set off a consumer storm.

(b) "The customer is God" only our promotional products to meet the needs of consumers, to win the trust of consumers, in order to Mid-Autumn Festival, family reunion, "Taoxiangcun mooncake" to bring you happiness and contentment.

1, consumer behavior and psychology: the Mid-Autumn Festival times think of relatives; family reunion over the Mid-Autumn Festival. Mid-autumn gift-giving, relatives and friends visit and other consumer behavior, consumers in the consumption process for the product selection has its own psychology, promotions to seize the consumer psychology of reasonable promotions

2, the consumer needs the level of service: in the relatively competitive mid-autumn mooncake market, the consumer pursuit of products at a good price, the old Taoxiangcun mooncake has a variety of market advantages. Meet the need to improve the level of service.

3, consumer purchasing power analysis: consumers seek to meet their needs and inexpensive goods, our promotion based on low price, high quality, really bring benefits to customers, but also adapted to the purchasing power of customers.

4, consumer spending environment analysis: consumers in the many moon cake promotions, the choice is wide, we will limit the promotional process to improve the promotional environment, improve the quality of service, is the consumer in the promotion of a real win-win situation.

(C) The modern society is a competitive society, "Mid-Autumn Festival mooncake" competition will be more intense, only to defeat the competitors, in order to make our "Taoxiangcun mooncake" has a greater sales volume, get more profits.

1, the competitor's strategy: in the same period, the use of a variety of ways to promote, such as shopping malls, supermarkets, promotions, and other products tied together in the promotion.

2, the competitor's goal: to further expand the brand effect and increase sales profits.

3, the competitor's advantages and disadvantages: the advantage is to expand a wide range; disadvantage is a single means, high cost, transportation inconvenience.

4, the competitor's response mode: there is a complete service organization, the departments effectively cooperate, can meet the needs of consumers in a timely manner, to accept consumer feedback.

(D) internal environment analysis

1, resources: can contact with manufacturers in a timely manner to supply goods, will not cause the accumulation of goods or off-sale.

2, competitiveness: high quality and low price: convenient transportation: strong teamwork, diversified means of service.

3, logistics output input: easy transportation, basic "zero inventory.

4, production operations: assembly line operation, quality assurance, efficient production.

Fourth, advertising analysis

1, advertising goals: through large-scale advertising, to achieve the real and extensive promotional activities.

2, advertising costs:

3, advertising message: to publicize the brand, improve influence, expand sales channels and increase sales.

4, advertising media: newspapers and leaflets

5, advertising effect: to achieve promotional purposes during the festival, to establish the brand awareness of Taoxiangcun in the hearts of consumers; to further publicize the culture of Taoxiangcun's long-established enterprise!

V. Activities

1, time: x month x - the day before the Mid-Autumn Festival

2, location: activities are limited to the urban area

3, the activities to prepare

(1) Arrange for a certain amount of transport vehicles with the "Mid-Autumn Ambassador".

(2) Drivers must be familiar with the urban driving routes, the requirement to minimize time consumption in the delivery process, improve the efficiency of delivery.

(3) The "Mid-Autumn Ambassadors" are educated in language and movement, and learn how to deal with problems.

(4) Improve the selling price of mooncakes to maximize the overall profit.

(5) Contact card dealers to buy a certain number of beautiful cards, cards that can be categorized according to the different objects of the gift, such as: Valentine's card, loved ones card, friend's card and so on.

4, the activities of the promotion: in the activities of the implementation of a week or so before the posters in the mall to publicize the activities, but also through the newspaper, radio and other ways to strengthen the breadth of publicity. But to carry out a certain costing can be implemented. The publicity should try to make the language simple and easy to understand, and the need for special circumstances necessary to explain.

Six, notes

1, the customer to buy gifts according to their requirements for packaging, and ask and register the request for delivery of the detailed address and delivery time period, to allow customers to provide their contact phone number and the recipient's contact phone number to facilitate the gift of special circumstances can be contacted.

2, "Mid-Autumn Ambassador" of the words and deeds on behalf of the honor of the mall, must be "ambassadors" for strict selection, image and language affinity must be good, and for the possible problems must be on the The "ambassadors" must be educated about the problems that may be encountered.

3, in order to avoid some problems, the delivery of this activity can only be limited to the mid-autumn gifts, can not involve cash, in the packaging must be checked on the gift, there can not be cash.

4, due to the possibility of customer refusal, etc., in the event of publicity should be explained, and explain that the occurrence of this situation shopping malls to return the original gift contact with the customer.

5, there is a refusal to accept or the customer is not in the case, the "ambassador" must contact the person in charge of the shopping mall as soon as possible, informed of the situation to continue with the next task, by the mall staff to contact the customer or the recipient of the gift to inquire about the solution.

6, the gift must be sent to the mall for the products purchased, the buyer must leave a real contact number and name, such as the number left in error caused by the return of the goods can not be returned to the mall after 7 days have the right to deal with this point should be in the publicity or activities carried out to explain.

7, the card in the self-written gift is the customer for the recipient of the most sincere wishes, is the emotion of the frank disclosure, so the selection of the card must focus on the appearance of its fine and inside the text of the connotation. If the price of moon cakes to do adjustments, the card can also be changed to calendars, of course, inside the mall to have the relevant introduction.

Mid-Autumn Festival activities bank program planning 3

First, the purpose of the activity

Mid-Autumn Festival is an important traditional festival in China, the significance of the Mid-Autumn Festival and the main theme of the "reunion". Reunion and harmony are closely linked, reunion is not only the external form, but also the inner harmony and communication. In order to fully explore the connotation of traditional festivals, carry forward the motherland's excellent culture, inspire the majority of teachers and students of the national sentiment, our school moral leadership group, the Young Pioneer decided to carry out before and after the Mid-Autumn Festival, "the moon is full of people round" theme activities.

Second, the activity time

20xx x month x - x month x

Third, the activity arrangement

The first stage: the festival read the moon

1. Collect stories, poems, and books related to the Mid-Autumn Festival, and conduct relevant morning reading in each class.

2. Hold a Mid-Autumn Festival theme class meeting. Collect and recite classic poems about the Mid-Autumn Festival, and in the process of tasting moon cakes and reciting ancient poems, we will realize the happiness of reunion and harmony, and enhance the friendship between students.

Theme class meeting time: x month x day class meeting, the Young Pioneers will check.

The second stage: the festival remembering the moon - exchange display

1, the organization of the students to collect information about the origin of the Mid-Autumn Festival festival, traditional folklore, anecdotes, poems and quotes, the class will be the information, activities carried out in the process of the photographs, etc. After careful design, displayed in the classroom layout and blackboard newspaper, the Young Pioneers will be checked and rated. The main team will carry out inspection and evaluation.

2, each class can set up a "sentiments" wall in the class, the students can to classmates, loved ones, teachers, elders want to say that they want to express the feelings written on paper and posted on the wall.

The third stage: the festival to enjoy the moon - practical activities

1, to carry out a "small moon cakes send deep love" parent-child interactive activities. Encourage students to make Mid-Autumn greeting cards for their parents, help elders do housework, and enjoy mooncakes and the moon with their families to realize the happiness of family reunion.

2, to carry out the "happy experience" volunteer activities, the Young Pioneers to the elderly home of the widows and orphans, left-behind children to send moon cakes, send warmth.

3. Record the most unforgettable scene that happened in the "moon cake and moonlight" in your favorite way.

The fourth stage: the festive thinking about the moon - exchange report

1, review their own reading, remembering, enjoying the moon course, with friends and relatives, companions to exchange and share their feelings, feel the happiness of today's life, and expect the great motherland in the future more prosperous, rich and strong.

2, first to sixth grade classes submit two paintings; third to sixth grade classes submit two essays. x month x before the submission of the Young Pioneers, when the awards will be evaluated and displayed during the National Day.

Theme education activities time: x month x-x day exchange report.

First, the theme of the event

Chen Brewing, enjoy the Mid-Autumn Festival

Second, the activity background

The Mid-Autumn Festival and the National Day two festivals together, the majority of consumers in the festive season will inevitably go to visit their friends and relatives, and the white wine is a gift to the The main reason for this is the fact that it is the most important thing in the world. Due to the improvement of living standards, consumers are accustomed to shopping malls, supermarkets, convenience stores to purchase holiday gifts. The marketing department hopes to take the Mid-Autumn Festival as an opportunity to carry out promotional activities in the catering, supermarkets and circulation areas, to promote the market in all aspects, to stimulate market sales, and to make a good start for the arrival of the market peak season.

The purpose of the activity

To promote the peak season sales of aged white wine, enhance the brand image of the product in the minds of consumers.

Fourth, the activity time

20xx x month x - 20xx x month x day.

V. Activity location

Supermarket

Six, the form and content of the activities

(a) the form of the activities

initially set in the form of a buy and giveaway, divided into on-site and off-site, the supermarket outside the lottery.

(B) the content of the activities

Where in the event of time to buy aged boutique, treasures, Shangpin, Classic, Junzun series of white wine are preferential.

Note: This preferential policy applies to both on-site and off-site, off-site may be appropriate to increase the strength of the purchase.

(C) Supermarket outside promotional activities

Purchase of aged boxed any product a bottle or a bottle of more than one person can participate in an on-site lottery, the winning rate is 100%.

(D) awards and control principles

The promotion of the first, second and third prizes and participation awards

First prize: a bottle of Chen Brewing Collection.

Second Prize: 1 bottle of Aged Boutique.

Third Prize: 1 bottle of Aged Small Red Bottle.

Participation Prize: 1 lighter.

VII, the activities of the implementation of the rules

(a) the activities of the store selection conditions

1, the activities of the store is relatively large, geographically located in the residential area of the gathering, can play a role in outdoor publicity.

2, the business hours of the traffic, can play a role in the store publicity.

(B) the activities of the store reporting procedures

1, to participate in the activities of the store by the superintendent in accordance with the usual sales performance reported by the sales department to decide whether to carry out activities.

2, after the completion of the evaluation of the results reported to the relevant store promoters to prepare, the preparation period of not less than two days.

3, three days after the approval of the marketing department staff to complete the promotion of material preparation, promotion department staff to complete the preparation of personnel.

4, the activity of the morning before the relevant personnel to arrange:

(1) material inventory

(2) personnel clear job requirements.

5, to pick up the relevant items.

(C) the promotional activities of the publicity arrangements

1, in the major supermarkets in a prominent position to put up posters (posters for the activities).

2, in the supermarket's DM magazine published promotions.

3, the supermarket to apply for the stacker, with the promotional activities.

4, supermarket display racks on the explosion sign.

5, off-site booths, promoters wearing advertising shirts for sales, to expand publicity.

VIII, the activities of the implementation of the time process

(a) x month x days ago to determine the activities of the policy, to complete the approval

(b) x month x days ago to complete the preparation of all the required items.

(C) x month x formal implementation stage

Site requirements:

1, promoters must be in place at 8:00 a.m. 9:30 a.m. to complete the site of the display.

2, the scene vivid display requirements.

Each store set up table for two groups of parallel display, the outer layer of the booth has a POP text description of the activities.

The complimentary products must be registered in the statement in detail.

At the end of the event, a detailed inventory of the number of goods, check the signatures of the correct personnel.

(D) personnel arrangements

1, the person in charge:

super channel salesman, pro promotion (responsible for pre-coordination and store promotions).

2, the marketing department personnel 1 (responsible for the preparation of the pre-publicity materials and activities during the supervision and coordination).

Nine, publicity copy and required materials

POP poster.

Promotion desk, empty boxes, balloons, red bags.

Activity gifts: fruit orange, Lulu, tea gift box, Huiyuan gift box, eight treasure porridge.

Ten, the implementation of the statement

Strategy

Eleven, the activities of the required items and costs

(a) the required prizes to apply for

First Prize: 10 bottles of Aged Brewing Collection.

Second Prize: 20 bottles of Aged Boutique.

Third Prize: 100 bottles of Aged Brew Small Red Bottle.

Lucky Prize: 140 lighters.

(ii) Costs

Fruit Orange: 13 pieces _ 75 yuan / piece = 975 yuan.

Lulu: 10 pieces_58 yuan / piece = 580 yuan.

Huiyuan gift box: 40 pcs_38 yuan/pc=1520 yuan.

八宝粥：40ti_30元/ti=1200元。

Pro promotion: 6 _ 50 yuan / day = 300 yuan.

Poster: 6 _ 20 yuan / Zhang = 120 yuan.

Booth: 6_200 yuan / one = 1200 yuan.

Balloons: 2 bags _ 5 yuan / bag = 10 yuan.

Mid-Autumn Festival activity bank program planning 5

Mid-Autumn Festival is approaching, our company decided to hold a Mid-Autumn Festival party on x month x day, the activity program is as follows:

I. Activity background

"Every festive season is twice as much as the family," gives the Mid-Autumn Festival a strong "home and". In this enjoy the family, pray for the full moon night, every heart is holy, the most likely to be inspired by the true beauty of human nature, is the perfect enhancement of emotions, to promote the staff of the enterprise's trust in a good time.

Second, the theme of the event

"Strong Mid-Autumn Festival Beiyang"

Third, the purpose of the event

1, so that the staff to have a pleasant Mid-Autumn Festival, to encourage the morale of the staff, to increase the sense of belonging of the staff. Increase the sense of belonging of employees.

2, the realization of leadership and staff interaction, so that all levels of enterprise workers in the **** the same platform for communication.

3, to strengthen the internal communication of the staff, to promote the further harmonization of staff relations.

4, so that employees have a clear understanding of the direction of the development of the enterprise, and enhance the sense of honor as a Beiyang people.

5, so that the concept of employees and corporate culture integration, the achievement of a platform for employees to show themselves.

Fourth, the activity time

x month x night

Fifth, the activity place

cinema

Sixth, the participants

company all staff

All the staff of the company.

Seven, the flow of activities

1, the evening began at 17:30 pm, employees into the scene.

2, 18:00 by a song on behalf of the Mid-Autumn Festival - "but wish people long".

3, the host of the song to introduce the theme as the opening of the conference.

4, 18:05 by the company's leadership on the activities of the speech.

5, 18:10 combined with the first half of the work achievements by the workshop recommended three employees as a representative of the whole company to share their work experience.

6, 18:20 into the evening show stage.

Eight, the program collection method

Before the activity to the company issued a call for notices to the team as a unit, the type of program, the number of people is not limited. Each team reported a minimum of one program, specific to the final results of the deletion shall prevail.

Nine, the program selection method

1, the activity set eight judges.

2, the selection of each program in accordance with the content, performance form, stage style three aspects.

3, a single program full of 80 points, the order of scores to set the top three.

X. Preparation for the event

1, August 16th afternoon issued a call for programs and host recruitment notice.

2, August 19, 17:00 pm before each department to the program form, name and performers reported to the Ministry of Administration.

3, August 19, 17:00 pm before the host recruitment list to the Ministry of Administration.

4, August 22nd on the reported program for deletion.

5, August 23 on the host of the deletion.

6, September 9 at noon to the site of the live rehearsal.

7, before September 6, the activities required to purchase items in place and check.

8, September 8, before the activities of all kinds of equipment in place and check.

9, September 9 morning logistics group related personnel began to set up the venue.

XI, personnel arrangements

1, the performance of the master plan:

2, the host:

3, the person in charge of the equipment:

4, the person in charge of the logistics:

5, the photography is responsible for:

XII, the activities of the publicity

XII strong>

1, pre-publicity: the use of bulletin boards and radio, mainly on the theme of the event, the activities of the program selection, host selection of large-scale publicity.

2, late publicity: the General Assembly to take photos appropriate to add text content in the company's bulletin board to do a special report, and will be the same period of publicity content to the company's website.

3, the random nature of the staff of the activity satisfaction survey, the company selected 30-50 people ranging.

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