Traditional Culture Encyclopedia - Traditional culture - What is your understanding of cross-border e-commerce?
What is your understanding of cross-border e-commerce?
Cross-border e-commerce platforms set their direction based on the needs of consumers on their own platforms, and continue to strengthen, integrate and manage their international supply chains and improve their supply chain layout. This provides strong support for the socialization of cross-border e-commerce.
Cross-border social e-commerce has subverted the past shopping experience from the internal logic, which is mainly manifested as follows:
1. Trust-based ****enjoyment improves the purchasing efficiency
Cross-border social e-commerce is human-centered, as labels and the deep learning of big data can push the precise demand to the precise people, with acquaintances' introductions in between. The process is simple and trustworthy, and transactions are generated in fractions of a second, so it doesn't take much time to experience and feel good about it.
2, close to the user's social behavior habits shopping more convenient
In the context of the social network, social e-commerce is ubiquitous, the user's social interaction has become a daily behavior. Various shopping scenarios are centered around social interactions. Products are delivered to users through social circles, and users can place orders at any time, making shopping more convenient.
3, a strong fission ability to quickly attract customers
Cross-border social e-commerce through members, senior users, free tasks, discounts tasks and other social platforms such as Facebook, Instagram, has a strong fission ability. One of the most important potential motives that motivate users to share is profit-driven.
For example, groups can get lower purchase prices for sharing, members can get cuts in their assignments, and old ones can get cash bonuses with new ones. Sharing welfare information is a win-win in itself, so splits happen quickly and persist, like a web of relationships spread across all social groups.
Expanded:
p>There are four types of social marketing attributes: real identity social, interest social, industry-specialized social, and mobile social. Cross-border social e-commerce is people-oriented, relying on person-to-person communication, and effectively utilizing the fan social circle to generate stable traffic.
This low-cost, high-frequency model will become mainstream, cross-border social electricity will be consumers from youth to expand to all ages, upgraded to diversified personalized products from a single scale, will be the scene from the centralized to ubiquitous social platforms, changes in the field of e-commerce, any business can be contented with the status quo, the emerging blacks can be at any time the technology to overthrow and replace.
There are two important points in social e-commerce:
1, based on the trust between users can bring high profitability and high value-added, provided that the product itself is not too bad, because the quality of cross-border products, most of which are branded products overseas, but because of the poor information, as opposed to the domestic trade of this plate of goods prices are not transparent, the new products can also maintain a good profit margin.
2, the traditional WeChat business also need to face another important issue, that is, the product brand trust.
Product strategy and centralized platform is large, on the other hand, the traditional microsoft business is the best single product strategy, so there is no profitability issues, but the traditional microsoft business and traditional social power quality and product is a lack of trust, which goods cross-border power plate products can solve the traditional microsoft business after the purchase of the problem, which is why the cross-border + social fire.
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