Why should we be a model? The purpose of the model market

If you join ΧΧΧ, you will definitely make a lot of money! International famous brands have landed in China! Investment promotion language like this appears on a large scale in various media that can be linked to investment promotion.

A few years ago, there were indeed many small-capital entrepreneurs who were eager to join the industry. When they saw such investment information, they came to apply for the call with enthusiasm.

However, large dealers with relatively wide sources of information and strong financial strength will not pay attention to this kind of information at all. A few years ago, they had new product information channels in their own circles. Nine out of ten will not read this kind of information. When they see one

I only appreciated it as a joke and thought it was a deceptive trick.

This is also the reason why in reality, most of the call operators for products or franchise projects that attract investment in the media are just small businesses.

Under the current situation, businesses are becoming more and more rational and mature, and they are becoming more and more cautious in product selection. It is not easy to find a group of excellent dealers in a short period of time.

Only by allowing merchants to put aside their concerns and generate desire can cooperation intentions be achieved.

A persuasive model market is more effective than multiple investment advertisements.

Flames that can be seen and felt are more likely to warm people's hearts.

Under this situation, how to choose a model market has become the primary issue facing operators.

Who is the model for to appreciate? The group we want to tease is dealers. To attract investment, you need to find dealers to recruit, otherwise it will all be a waste of time.

Then researching the candidates will be the dealer's first priority, understanding, analyzing, locking, and approaching dealers, and then attracting dealers.

So let us study several types of recruitment entities in the domestic market to find out the corresponding market rules.

There are many types of individuals and enterprises in China who are interested in attracting investment. Now, taking individuals and enterprises that are more concerned about product distribution as an example, we will give a brief description of the current attention groups: Some large,

Medium-sized state-owned regional sugar, wine and non-staple food companies, or pharmaceutical companies.

As some private, collective, and pseudo-state-owned units or individuals have intervened in the field of distribution operations in various forms, local distribution companies, which are the main traditional distribution channels in my country, have been impacted from all aspects. The habit of doing business can no longer adapt to the current market competition. Going out, taking the initiative, and facing the market have become the business attitude of some early-awakening distribution companies.

Although some of these distribution companies have put down their pretensions and participated in manufacturers' bidding or competed with their peers, generally speaking, the number is small, they pay attention to the right match, have strict requirements on investment manufacturers, and the probability of actual transaction is not high, so they will not become the main player in the investment market.

Role.

?Professional product marketing company.

Such enterprises are mainly private and joint-stock companies, and some are restructured from state-owned enterprises.

They used various means to obtain distribution rights earlier and intervened in the distribution field.

They often have extremely effective market operation skills, extensive distribution networks, stable geographical relationships and good marketing teams. Their market operation capabilities sometimes far exceed that of some small manufacturers, and they have even become the leading brand in a certain region or variety.

The main operator will become the banker.

Its methods of understanding and selecting distribution products are mainly through information from peers, recommendations from acquaintances, and product advertisements in mass media (not investment advertisements), etc., and has become one of the current major recruiters.

However, most of these dealers are experienced and professional, and their requirements for investment manufacturers are also relatively harsh. The probability of closing a deal is not very high, but the performance of the contract is generally relatively ideal.

New entrepreneurs who have transferred from other industries.

In recent years, a group of units and individuals who were originally engaged in other industries cannot withstand the temptation of profits and role models who have made a fortune in the industry (at this time, people will only pay attention to those who are successful, and thus ignore the existence of those who lose everything).

One after another, they changed careers or opened new businesses, getting involved in the distribution and operation of unfamiliar products.

Most of these units or individuals have a relatively considerable amount of start-up capital (perhaps life-saving money), but they know little about the specific operating details and risks of the industry, have poor identification capabilities, and are more likely to be induced.

Therefore, they have become the most popular people in the minds of those professionals who use investment as a means and purpose of making money. Therefore, they are often seen among the people who have fallen in the field of escorts.

But despite this, the number of confident successors continues unabated.

Such units and individuals constitute one of the most important recruitment groups in the current domestic investment market.

All kinds of self-employed people.

This is the most difficult group to grasp in the entire investment market.

Among them are rich people with millions of dollars, as well as poor or quasi-poor families who are struggling to get started by scraping together a little hard-earned money as start-up capital. There are industry experts who have been in the industry for many years and are good at it, and there are also people who are just starting out.

There are ignorant laymen; there are diligent and down-to-earth pioneers, and there are also lazy and stubborn speculators who dream of getting rich overnight and once and for all.

So the dealer group in reality constitutes such a picture of all living beings.

First, it is small in scale and weak in strength.

Among traditional channels, various wholesale markets and third-level wholesalers targeting rural and township sales points are still small in scale and weak in strength.

But this part is still the main body and the main force of traditional channels, because they have advantages that emerging channels cannot match.

Second, the capital flow is not smooth and the credit risk is high.

Dealers only have permanent interests, but no permanent friends.

Any dealer has the same attitude towards the upstream: the products are not sold, the goods cannot be transported, and the money cannot be paid to you.

If the credit limit is low and the circulating funds are insufficient, once the market is not smooth, it will cause difficulties in collecting receivables, generate bad debts and dead debts, and bring unpredictable losses to the manufacturers.