Ministry of Culture and Tourism: Promoting the Integrated Development of Culture and Tourism by Digitalization

Recently, the Ministry of Culture and Tourism issued the "Opinions on Promoting the High-quality Development of Digital Culture Industry" to further support the development of digital culture industry from the national policy level. As a new way of cultural industry in the Internet age, digital cultural industry will promote the development of cultural industry in China in many aspects.

The "Opinions" proposes to promote the integrated development of culture and tourism under the digital economy structure, and build tourism with literature and show literature with travel. Promote the deep integration of cultural industry with digital economy and real economy, and build an ecological system of digital cultural industry.

The "Opinions" also proposes to promote the integration and development of culture and tourism through digitalization, and achieve a wider, deeper and higher level of integration. Strengthen the docking cooperation between digital cultural enterprises and Internet tourism enterprises, and promote the expansion of cultural creativity into the tourism field. Promote the integration of digital culture with social e-commerce, webcasting, short video and other new network economies, and develop new modes of online content production such as live travel and travel with goods. Promote the application of digital cultural products and services in public cultural venues, and enrich the form and content of public cultural space experience.