Taobao shop business model

Conditions for opening a Taobao shop at the beginning: When opening a Taobao shop at the beginning, we must first locate the grade of the goods we sell.

2. Customize or buy shop templates according to the goods sold, then process and classify the commodity information, upload the works, and locate and classify the goods. Positioning the price is high, it is necessary to start from the customer's point of view. How much money can customers get? Or how much information the baby we sell describes, whether the product can be accepted by customers, or whether it seems to be beyond the price tag.

3. Upload goods and improve word of mouth

The word-of-mouth of newly opened stores is zero, and the word-of-mouth of customers patronizing stores is the most important thing to investigate and the key factor to place orders. Brush reputation can't be exaggerated at once, and a drill is basically enough.

4. Choose the promotion platform of the store

When word of mouth is established, it is necessary to choose the promotion platform of the store. At present, the more popular platforms are forums, communities, search, Weibo, groups, entities, Q&A and other platforms. Register your own store name on these platforms, and then select the keywords of the goods and submit them to all search engines so that they can find them.

5. Analyze the market and customers' ideas frequently and adjust the marketing plan.

Marketing needs to be done. Rigid marketing will kill the business. Without a good grasp of the market direction and the customer's mind, there will be no corresponding effect and the business will not be promoted. We should analyze the market regularly, seize the opportunity, promote sales regularly and irregularly, and introduce customers to high-end stores with low-priced goods, because everyone has a sense of self-protection. When you see high-priced goods, it's easy to think of your pocket immediately, which will lead the customer's heart into the self-protection space. The customer is not unable to afford it, but is afraid that what she sees or learns is not worth paying.

6. Continue to repair the shop.

Beautiful pictures will automatically attract people's attention and arouse their desire to buy. The goods in online stores are different from the real goods, so it is difficult to make them in reality because it costs a lot of money or material resources, but it is easy to do them online. As long as you spend some brain power, you must make sure that there is no best but better. The inspiration for decoration comes from real life or other beautiful things.

(Quote: On the Business Model of Taobao Store)

Extended data:

Taobao shopping mall store

1, brand/manufacturer, must provide:

Enterprise qualification: the applicant must hold the business license and tax registration certificate of the mainland enterprise.

Brand qualification: the applicant must hold a Chinese trademark certificate (trademark acceptance notice).

Service qualification: the applicant should abide by the service standards of Taobao Mall, such as returning goods for 7 days without reason, providing formal sales invoices, and integral activities.

As an agent, I must provide:

Enterprise qualification: the applicant must hold a business license and a tax registration certificate.

Brand qualification: official brand authorization

Service qualification: Applicants must abide by the service specifications of "Taobao Mall", such as returning goods for 7 days without reason, providing formal sales invoices and points activities.

Taobao wuming liangpin branch

First, through the authentication of unknown good merchants.

Unknown products entrust a third-party certification body to certify the product merchant qualification. Authoritative third-party institutions are safe and reliable in certification, with strict certification process and strict control.

There are two kinds of merchants: brands and suppliers.

Materials provided by the merchants: after the materials are verified, the unknown products will be audited as follows to finally decide whether the merchants have passed the certification;

1) Comprehensively judge the production capacity of the supplier according to the operation strategy of the corresponding industry, and ask the merchant to provide samples for further review if necessary.

2) Conduct on-site verification of suppliers when necessary.

Notice to customers: (All documents, pictures and words should be clear)

1) The unknown products will entrust a third-party certification company to review the qualifications of the merchants and issue an audit report on whether they passed or not;

2) The merchant must review and prepare the materials according to the requirements of the unknown products and send them to the unknown products. The self-declaration of the authenticity of the merchant's materials (click here to download) is a commitment document of the merchant to the authenticity of the materials provided. Any merchant who signs the self-declaration of the authenticity of the merchant's materials shall bear corresponding legal responsibilities for the authenticity of the submitted materials.

3) All submitted materials must be stamped with red official seal, and the copy of official seal is invalid.

4) No matter whether the audit is passed or not, the audit fee will not be refunded. For businesses that fail to pass the review and apply for retrial, the retrial fee shall be charged according to the ordinary new business review fee.

5) Merchant authentication fee: 200 yuan/home. If the information does not meet the requirements and affects the certification progress, the certification company will verify and remind you once. Repeated reminders that are invalid will not be accepted and the fees will not be refunded.

note:

1, the required materials must be provided, and the copy of the required materials must be stamped with the official seal; Otherwise, direct authentication will fail;

2. Please provide optional materials as much as possible, which will help you pass the merchant certification quickly and smoothly;

3. Please send the above materials to Jiapin Merchants Group, zip code: 3 10099.

Second, pass the certification of unknown good products.

Unknown products entrust a third-party certification body to strictly control the product quality of good product merchants. Certified products are endowed with unique certification marks, thus enhancing consumers' confidence and making consumers feel at ease to buy. Commodity authentication

Unknown good certification description:

1. conforms to the release category of unknown good products (excluding food and health products, books, audio and video, virtual recharge, services, etc.). );

2. The commodity brands operated by the merchants are not in the reference catalogue of restricted brands that are unknown to be released;

3. Non-brand goods focus on reviewing the quality of goods;

4. It is forbidden to counterfeit, fraudulently use or replace branded goods.

5. The products sold by good shops need to be within the business scope of the applied business license.

Note: Unknown products limit the brand reference catalogue and the certification standards and fees of unknown products.

3. Confirm to accept the unnamed good goods service agreement, Alipay withholding authorization, Alipay points service agreement, credit card payment service agreement and good goods commitment letter, register as Taobao users, open Alipay accounts and use Alipay services.

4. Merchants join the "7-day return without reason" service rule of consumer protection service; "Lightning Delivery" Service Rules for Consumer Protection Services.

5. Unnamed stores must be newly registered Taobao stores. If the settled merchants already own Taobao stores, the goods sold by the newly opened stores cannot be duplicated with the old stores.

Six. Open an unknown product through review:

1. If a non-enterprise legal person operates an unnamed good shop, it is required to provide a power of attorney (official seal).

2. Shop decoration quality

3. Pass the merchant authentication

4. Pass the commodity certification (there is no limit to the number of commodities released, but the commodities sold on the shelves must pass the commodity certification)

Taobao Jishi branch

Taobao market stores need Taobao registered users to carry out real-name authentication in order to create stores for free.

References:

Taobao shop-Baidu encyclopedia