Traditional Culture Encyclopedia - Traditional culture - What are the three modes of new retail?

What are the three modes of new retail?

There are three main modes of "new retail":

1, combining online and offline with logistics to realize the integration of goods and logistics channels;

2. Provide experiential consumption services on a larger scale to realize consumption scenes;

3. Create a "new retail" platform including employees of retail enterprises and upstream and downstream partners, that is, create an omni-channel industrial ecological chain.

infinite

By efficiently integrating online and offline platforms, tangible and intangible resources, enterprises can eliminate all kinds of barriers between retail channels in an omni-channel way, blur the existing boundaries of various subjects in business processes, break down the practical barriers such as time-space boundaries and product boundaries existing in traditional business models in the past, promote the rational and smooth flow of people, capital, information, technology and goods, and realize the interconnection and sharing of the entire business ecological chain.

Relying on the enterprise's "unbounded" retail system, consumers' shopping entrances will become very scattered, flexible, changeable and diverse, and people can shop at any time, anywhere and in any possible way.

Through a series of rich and diverse channels such as physical stores, online shopping malls, TV marketing centers, self-media platforms and even smart homes, we can conduct all-round consultation, interaction, product experience, scenario simulation and purchase of goods and services with enterprises or other consumers.