Thesis related to electronic commerce

E-commerce breaks through the traditional concept of space and time, narrowing the gap between production, circulation, distribution and consumption, improving the effective transmission and processing of logistics, capital flow and information flow, and playing an increasingly important role in expanding the business space, lowering the cost, improving efficiency, and promoting the development of economy and trade. The following is what I have collected and organized for you, welcome to read for reference!

Part 1

Analysis of China's mobile e-commerce development status and problems

[Abstract] Mobile e-commerce is an effective e-commerce activity carried out through the combination of wireless electronic communication devices and the Internet. China's mobile e-commerce in the theoretical research is not deep enough, the lack of integrity, the lack of security means of payment, the use of higher costs and other issues. Proposed to strengthen the theoretical research, strengthen the security and maintenance, improve the mobile payment means and mechanisms, standardize the integrity mechanism in the transaction, and effectively reduce the operating costs of the solution.

[Keywords] mobile e-commerce; e-commerce; m-commerce

Mobile e-commerce is the process of buying and selling goods and services and trading services through mobile terminals. Mobile terminals are devices that can access wireless networks, such as mobile phones, wireless landline phones, PDAs and laptops with wireless Internet access. The main services include wireless CRM, mobile payment, mobile banking and mobile office. It can provide services such as banking, transactions, shopping, personal information services, location-based services, entertainment and so on. That is, through cell phones, personal digital assistants, pagers and other mobile communication devices and the Internet organic combination of e-commerce activities.

I, mobile e-commerce in China's development status

In recent years, China's mobile Internet network development is very rapid, and mobile e-commerce has begun to apply in China. China Mobile has launched a number of commercial trial networks in many major cities in China, and cell phone users can use roaming services in these major cities. Wireless Internet services have been launched by large e-commerce companies such as Toe, Sohu, Alibaba and Nokia. Mobile communication companies in individual cities also launched WAP portal sites simultaneously, and successfully established mobile e-commerce systems for e-commerce companies such as Meilin Zhengguanghe and Huayin Technology. Business areas covered include books, audio and video products, softwares, ticket sales, travel services and online securities trading. With 2.5G put into large-scale use in the world as well as 3G regional commercialization and even large-scale use, the number of people using mobile e-commerce will have a substantial increase.

II. Problems in the development of mobile e-commerce in China

1. Theoretical research is not in-depth enough

Theoretical research involving mobile e-commerce is relatively lacking, based on the influence factors recognized by consumers is the research area and focus of some scholars and experts on mobile e-commerce in China. However, this research does not further expand this influencing factors suite, in-depth analysis of the impact of various types of factors on mobile e-commerce, but only stays at the level of a few influencing factors. Meanwhile, as consumers' awareness of m-commerce continues to deepen, there is a greater need for sufficiently in-depth research into the factors influencing consumer adoption of m-commerce, and for expanding theoretical research into new areas, such as m-education, m-medicine, and m-emergency operations. Since the application characteristics of these new fields are different again, it is necessary to strengthen the combination of m-commerce and the service characteristics of these fields.

2. Insufficient security

Although m-commerce brings many advantages to the improvement of work efficiency, security is still a bottleneck in the promotion and application of m-commerce. Therefore, security is the cornerstone of m-commerce, and it is the most critical factor for the success of m-commerce. As the technical means of wired network security are not fully applicable to wireless devices, the memory and computing power of wireless devices are limited and cannot carry most of the virus scanning and intrusion detection programs. And the development and application of mobile e-commerce in China is still in its infancy, such as imperfect legal norms, weak credit consciousness, mobile terminals limit the improvement of security performance and the openness of the wireless network itself reduces the security and other reasons that lead to mobile e-commerce applications in the process of the existence of a number of security threats.

3. Lack of Integrity

The same as the traditional e-commerce integrity issues, mainly reflected in the security and non-repudiation of the transaction. In mobile e-commerce activities, consumers through the action network for the consumption of goods or services, which is bound to disclose personal information, such as telephone numbers, identity card numbers, work, geographic location, etc., personal privacy is very easy to be utilized by some merchants, bringing a lot of trouble to the consumer, such as spam newsletters, spam and harassment of telephone calls, and so on. At present, in China's personal privacy protection is not very perfect, personal privacy issues have also become an important issue to be resolved in the development of m-commerce.

4. Lack of security in payment methods

In the process of e-commerce transactions, rich and appropriate payment methods are only the basic conditions to ensure the smooth development of e-commerce, which is an aspect to ensure the security of online transactions. Now, the fear of theft of bank credit cards, etc. has become the biggest obstacle affecting people's transactions through the Internet. It has been reported that in the United States, where the net economy is highly developed, the economic losses caused by information and net security problems amount to about 800 million dollars each year, and the proportion of e-commerce security violations is also rising year by year. At present, China's mobile e-commerce payment means are mainly: cell phone and bank payment business ties, the use of mobile service providers where the establishment of a special account, or directly from the phone bill deduction. However, from the point of view of the means of payment of mobile e-commerce, China's mobile payment of mobile e-commerce there are still many security problems, the lack of a user base, a single product service and other issues need to be further improved. From the perspective of the development of e-commerce, transactions on the Internet must be completed through financial electronic payment means such as bank credit cards to complete the process of receipt and payment of funds. If there is no rich and suitable electronic payment means, e-commerce will become "virtual business" in the true sense of the word, which can only be e-commerce, e-contracts, and cannot realize online transactions. Therefore, in the inter-network network, not only to ensure the security and confidentiality of e-commerce, must strengthen the online authentication program, improve the electronic payment system and online security mechanism, but also to ensure that e-commerce is convenient and fast and resources **** enjoy. Otherwise, will certainly hinder the widespread application of e-commerce in China.

5. Higher cost of ownership

While the current price of cell phones in China is acceptable to most people, Internet access is poor and slow, and the use of 3G services with better network conditions requires the use of specialized 3G phones or netbooks. Most of the 3G cell phones on the market today cost more than 3,000 yuan, and netbooks cost more than 2,000 yuan, which is too high for low and middle-income earners. Currently, mobile operators charge for Internet access on a per-volume or per-hour basis, which is more expensive no matter which method is used. Judging from the 3G service packages launched by various operators, the monthly fee is basically over 100 yuan. At present, China's Internet access costs are much higher than foreign levels. According to Guangming Daily, the price of Internet access in developed countries is less than 1 percent of their income level, while China's ratio is much higher than that.

Zhao Chengang: China's mobile e-commerce development problems and countermeasures three, improve China's mobile e-commerce development countermeasures

1. Strengthen the theoretical research

In the theoretical research, we should pay attention to the theoretical depth of the research and methodology. According to the development of China's mobile e-commerce, comprehensively carry out theoretical research on e-commerce. With the continuous development of China's mobile e-commerce, in the study of mobile e-commerce to take an empirical approach at the same time, but also to strengthen the economics of mobile e-commerce, consumer behavior, strategy and business model, security technology, application service acceptance model, as well as mobile e-commerce cross-cultural research.

2. Strengthen security maintenance

Borrowing from foreign security methods, China can take wireless public **** key technology, end-to-end security strategy and other technical means to ensure that China's mobile e-commerce in a safe and reliable environment for the healthy development. Under the premise of technical means, but also through laws and regulations, norms and other security mechanisms to ensure the security of mobile e-commerce. For example, to strengthen the management of mobile e-commerce security norms; improve the relevant laws and systems, standardize the development of the industry, and build a safe trading environment. In mobile e-commerce mobile security technology has a very important position, which protects the business secrets and property of merchants and customers, and also provides great convenience for the service provider and the served party. It has been proved that only the organic combination of security technology and security mechanism can create a secure mobile e-commerce environment.

3. Standardize the integrity mechanism in the transaction

Borrowing some practices from traditional e-commerce to help solve the current integrity problems in China's mobile e-commerce transactions. Can be in the process of mobile e-commerce transactions by strengthening the subject qualification of the identity certification management way. For example, it can ensure the authenticity and accuracy of the identities of both parties to the transaction through third-party authentication or the technical means of digital signatures; at the same time, it can also adopt the practice of real-name trading, which is also practicable in mobile e-commerce. In mobile e-commerce, the terminal number is unique, and can be one-to-one correspondence with the real identity, so that through the effective management of the final end, to reduce the integrity of mobile e-commerce transactions risk. The security and non-repudiation of the transaction process is then greatly strengthened.

4. Improvement of mobile payment means and mechanisms

Improvement of mobile e-commerce business model also needs a process, because it is a new thing in China, which is the improvement of the payment mechanism is a key link. First of all, it is necessary to strengthen the liaison and cooperation between various operators to eliminate payment barriers, starting from the operators of mobile communications, and continuously enhance the functions of mobile clients and the speed of data transmission. Then, mobile terminal customers should be encouraged to use the mobile payment function, and mobile communication operators should reduce the fees related to mobile payment. Finally, integrate the heterogeneous payment platforms of mobile communication operators to establish a diversified and healthy development of mobile payment platforms and choice space.

5. Effectively reduce operating costs

The reduction of tariffs, the enrichment of terminals, and the precision of applications cannot be realized by a single enterprise, but requires the collaboration of the entire industrial chain. Operators have the most powerful industry chain integration ability, because they have the most market resources. However, this synergy has to be manifested in an open***win model. Operators should avoid duplication in the development of action networks, cut costs, reduce operating costs and lower service tariffs. At the same time, they should introduce different favorable package services for different consumer groups to attract all levels of income earners to use them. Once the profit distribution model is determined, the integrator can focus on platform construction and services, including market research and promotion, accelerating internal information transfer, and establishing coordination mechanisms. The integrator should not interfere too much in the details of mobile Internet content and should leave the decision to the competition mechanism. This not only ensures a reasonable distribution of benefits, but also mobilizes device vendors, terminal vendors, software vendors, content service providers, and the traditional industry cooperation initiative.

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