The four main modes of channel customer acquisition

Four main modes of channel customer acquisition: e-commerce platforms, social media; offline channels, immediate consumption channels, mainly refers to alcoholic beverages and other categories corresponding to food and beverage channels/non-consumption retail channels, mainly refers to modern access and traditional channels/special channels, such as clinics, hotels and other channels. Customer acquisition channels to reach consumers can be any channel, depending on the characteristics of the product.

Enterprises relying on the Internet through the use of big data, artificial intelligence and other advanced technological means, the production, circulation and sales of goods process upgrading and transformation, and then reshape the structure of the industry and the ecosystem, and the online service, offline experience and modern logistics to carry out the depth of the integration of the new model of retail.

Related Information

Traditional online e-commerce from the birth of the day there is a difficult to make up for the obvious shortcomings of the online shopping experience has always been less than the offline shopping is an indisputable fact. Compared with the offline physical stores to provide customers with goods or services with visual, audible, tactile, sensory, usability and other intuitive attributes, online e-commerce has not been able to find a realistic path to provide real scenes and good shopping experience.

The user's experience of the consumption process is far inferior to that of a physical store. The inability to meet the growing demand for high-quality, heterogeneous, experiential consumption will become an obstacle to traditional online e-commerce enterprises to achieve sustainable development of the hard. In the case of increasing per capita disposable income, people's attention to shopping is no longer limited to low prices and other online e-commerce once proud of the advantages, but more and more focus on the experience of the consumption process and feelings.