How to define traditional crosstalk?

From this circle, Degang Guo became popular.

Short and chubby head, with some simple smiles on his face, is a deep dimple. This is Degang Guo, an unknown crosstalk performer. In just a few months from the end of 2005 to the beginning of 2006, she suddenly became the object of coverage by various domestic media, and became a hot cultural phenomenon, with a popularity comparable to that of the original "Super Girl".

According to statistics, Degang Guo and his crosstalk have been reported by 1000 domestic media. Google searched "Degang Guo" and got 537,000 related news, while the news before 2005 1 1 was close to zero. Degang Guo seems to have turned purple overnight. The title of "Southern People Weekly" is "A Degang Guo Falling from the Sky", which seems to be an unusual image and accuracy in ridicule.

It is worth noting that in the process of Degang Guo's overnight popularity, the media's evaluation and definition of him are constantly changing. The initial report also called him the "defender" and "grass-roots hero" of cross talk, and later became the "new idol" of cross talk, and then rose to the "savior" of cross talk. Degang Guo's image is constantly being "inflated" and his expectations are constantly expanding, so that there is a saying that "Degang Guo is here, and crosstalk will die after 50 years".

Recently, after nearly three months of media frenzy, Degang Guo announced that he would not accept any media interviews for two months. Reports about him may be suspended for a while. At this time, we launched a special topic about Degang Guo, hoping to review the whole process of Degang Guo's fame and popularity, and discuss the reasons for Degang Guo's "popularity" from the perspective of cultural communication.

It is a miracle that Degang Guo performed in a small theater and became popular all over the country. Lu Lin Wei photography

165438+20051October 5

Degang Guo news 100 words.

It has been ten years since Degang Guo went to Beijing to perform cross talk. From 1996, he and his crosstalk companions, Zhang Wenshun and Jing Li, went to various teahouses and theaters in Beijing to perform crosstalk performances and began to form crosstalk groups. After 1999, Degang Guo took several apprentices in succession. Later, this crosstalk group was named "Deyun Society" and has grown to about 30 people. In the past ten years, Deyun Society has been operating in a dismal way, even losing money, and Degang Guo has no fame at all. It was not until last June 165438+ 10 that the media began to pay attention to Degang Guo, and it was Justin, the "down and out dramatist", who first detonated Degang Guo.

Justin, the former theater manager of Beijing Northern Army Division, successfully planned the drama "Scissors". Many performances, such as Guevara, cross talk drama "That Night, We Crosstalk", "The Monologue of Strindberg", modern English dance, and university drama festival, have set off a multi-level upsurge in Beijing's cultural circles, as well as among white-collar workers and college students.

200 1, Justin began to pay attention to the cross talk between Beijing and Tianjin, and became one of the audience of the cross talk in Degang Guo Theater. Two years later, Justin recommended Degang Guo to participate in the Beijing Crosstalk Essay Invitational Tournament, and Degang Guo created Hello, Beijing and won a special prize. This is the first time that Degang Guo's crosstalk is so close to TV.

In the third cartoon sketch contest in 2005, Yuan Hong took many partners to see Degang Guo's cross talk: Huang Jisu, Shi Hang, Crystal ... These people were all influential "dramatists" in Beijing and soon became "Gang Four". They began to use mature operating routines, rich connections, skillful topic selection ability and enthusiasm to promote Degang Guo's cross talk in various ways.

June 5438+065438+1October 5, 2005 is a memorable day for Degang Guo and Deyun Society. On this day, Degang Guo took all the staff of Deyun Society to Tianjin to hold a special crosstalk show, and said crosstalk at the Grand Theatre for the first time. Justin and Shi Hang went to Tianjin with journalists from Beijing 10 media, most of whom knew about Degang Guo for the first time. So far, Justin and Shi Hang have helped the media to realize the first step of "discovering Degang Guo".

According to the information collected by Gang Si on the website of Crosstalk Commune, the reports about Degang Guo before 1 1.5 last year can only be searched online at present, and only a news report in Tianjin Evening News with the title of less than 100 words reported that "Tianjin crosstalk performer Degang Guo" would return to his hometown to hold a cross talk show.

65438+February 5, 2005

Degang Guo is very popular in Beijing.

165438+1After October 5th, the name "Degang Guo" gradually appeared in the media. In June, 2005 +065438+ 10, The Beijing News published three comments and reports on crosstalk, discussing its living conditions. Although this was not a personal report about Degang Guo, his words occupied a large space, which caused reports from the Beijing media.

Wang Xiaoshan, the former editor-in-chief of the Ministry of Culture of the Beijing News, joked that he was "bewitched" when interviewed by reporters: "At first, Degang Guo fooled Dongdong Gun, then Dongdong Gun fooled Shi Hang and Lao Liu, and then Shi Hang and Lao Liu fooled the major media." Dongdongqiang is a Tianjin youth who loves cross talk. Now he is the editor of a website. After listening to Degang Guo's cross talk for several years, he spent three months writing three long articles, including Who is Degang Guo, which was included in the newly published reading library of Liu (Zhang Lixian), a famous cultural media person in Beijing. These people mentioned by Wang Xiaoshan, including Wang Xiaofeng, editor-in-chief of Sanlian Culture Weekly, are all in the same cultural media circle in Beijing and are close friends with each other. "A joke is a joke," Wang Xiaoshan went on. "Although I have only heard Degang Guo's live cross talk once, I feel really good and really like it. Our friends all like him very much. "

On February 5th, 65438, Sanlian Life Weekly published an interview with Degang Guo, a grassroots hero in phonology. This is the first time that the mainstream media reported Degang Guo in the form of a special article. The first sentence at the beginning of the report is "Degang Guo is a strange man in the field of phonology in China". "He is not well-known among ordinary people, but he has won the enthusiastic pursuit of quite a few senior crosstalk lovers," the article said. "Grass-roots hero" and "crosstalk spectacle" are the earliest definitions of Degang Guo. Yuan Yue, the author of this article, later said in her blog: "The most touching thing about Degang Guo fever in Beijing at present is its spontaneity."

With the interview of Sanlian Life Weekly, Beijing media began to quickly join the ranks of reporting Degang Guo and traditional crosstalk. Within a month, China Youth Daily, Beijing Evening News, Beijing Youth Daily, Beijing Daily Courier, Jinghua Times and many other media published interviews and reports about Degang Guo. At this time, Degang Guo still inherited the image of a "grassroots hero" in the media. People remember him mostly because of his angular writing, and he vividly exposed the ugliness of his peers in "On the Present Situation of China's Audio-visual Industry for 50 Years".

Under the swarming media reports, the already full Deyun Society began to find it hard to get a ticket, even a station ticket. Because of not selling tickets in advance, many "Gang Si" began to line up at the entrance of Deyun Society at two or three in the middle of the night, just to buy a ticket for that day.

February 2006

Degang Guo is very popular in China.

This seems to be a paradox: Degang Guo has always said that TV makes crosstalk lose its traditional flavor in small theaters, but it is TV that really makes him popular all over the country. When Degang Guo's "fever" was still confined to Beijing, Phoenix Satellite TV appeared.

During the Spring Festival, Degang Guo was interviewed by Phoenix Satellite TV Cultural Grand View Garden, but it didn't seem enough. Then Degang Guo's crosstalk performance was broadcast for four days, one and a half hours a day. With the influence of Phoenix Satellite TV, it is extremely rare in the past to broadcast a special performance of a crosstalk artist for such a long time during the Spring Festival Golden Week. Xiang Fang, director of Phoenix Satellite TV, recalled the scene at that time and said, "The first time I went to see the Degang Guo special on June 2, 65438, I immediately found that Degang Guo's cross talk was particularly cola. I can laugh after listening to his three sentences. " At first, "Cultural Grand View Garden" only intended to interview Degang Guo, and only included some cross talk clips of Degang Guo in the program. Later, director Wang Jiyan was still wanting more, and immediately decided to let the Cultural Grand View Garden produce a solo program of Degang Guo during the Spring Festival, and personally deployed the recording of this broadcast, especially stating that "the rocker arm must be used".

Through this program, many people who have heard or not heard of Degang Guo's cross talk for the first time, although only on TV, not in a teahouse. After the program was broadcast, the audience received rave reviews, especially those in southern dialect areas. Many people know little about traditional cross talk, and the response is not very enthusiastic. However, it is undeniable that Degang Guo's popularity has reached a new level and expanded to the whole country. Many major local media also began to report and discuss the Degang Guo phenomenon.

In mid-February, Southern People Weekly and China Newsweek published a special report on Degang Guo in the new issue after the Spring Festival, with Degang Guo's photo as the cover of the magazine. Southern Weekend, which is in the same group as Southern People Weekly and has great influence, also keenly noticed this cultural phenomenon and reported it in a large space in the cultural edition. Reporter Yuan Lei lives in the south, but she is close to the cultural media circle where Wang Xiaofeng, the chief contributor of Sanlian Life Weekly, is located.

The intervention of these nationally influential media has brought Degang Guo fever to a boiling point. That week, Degang Guo's head appeared on newsstands all over the country. At the beginning of March, Lao Liu () published Reading Library, in which Dongdonggun published more than 70 pages of articles about Degang Guo. This is an article he wrote after observing Degang Guo for three years and spending three months. "I didn't write to him, I just piled up what I saw. I intend to reduce my views and feelings to a level that is basically absent. " Dongdong gun said: "Because of the attention of various media, he may be pushed to a position that he should not have."

Dongdong Gun is right. China Newsweek reported that "Save Degang Guo, crosstalk died 50 years late? The title of ". At this time, Degang Guo became a "cross talk savior" in the media. Although he has repeatedly stressed that "I can't revitalize the comic dialogue, at most it is just a shock", the media is still willing to associate him with the peril and revival of traditional cross talk. After reading the reports about Degang Guo, many people are full of expectations for Degang Guo's cross talk.

Around the Spring Festival, in the continuous reporting frenzy in Degang Guo, voices of doubt and criticism began to appear. It was reported that he had financial problems and integrity problems, and even some colleagues wanted to sue him. Tired of avoidance, Degang Guo chose to retreat for two months and reflect behind closed doors.

Shi Hang, who helped Degang Guo walk on the Avenue of Stars, said when he received a phone call from a reporter that he didn't want to talk more about Degang Guo: "Some of our friends have an agreement with Degang, and they won't be interviewed during this time. We want to help him through this period. After 30 years of hard training, Degang's media reports in the past two months have almost smoothed it out. " Shi Hang said that Degang Guo hopes to cool down the media through this closed door.