Analysis on the present situation and prospect of education industry

Present situation and future development trend of education industry

Education is a new generation process, and it is also a key link to inherit and carry forward the production experience of human society.

Mainly refers to the process of cultivating school-age children and adolescents. Education is the foundation of the development of our Chinese nation.

The starting point of education is naturally the emergence of human society.

First, the rise of Internet education

For thousands of years, education, as a scarce resource for selecting talents, has not been owned by most people; A thousand years later, large-scale open online courses

The online free open classes of famous schools began to be provided, and the prelude to the transformation of traditional education industry by the Internet began to open: 1) Distance education was born in the late 1990 s because of the Internet: online colleges started;

2) At the beginning of the 20th century, with the transfer of traditional offline training institutions to online, online education gradually entered the public's field of vision;

3) During the period of 265438+ 10 in the 20th century, the Internet was basically popularized. At the same time, with the rise of mobile Internet, the Internet has changed.

The prelude to building traditional industries has gradually opened.

China's educational gold mine from enlightenment education to customized training. Never too old to learn. China people's life is a life of learning. From naive children and ignorant teenagers to young people and middle-aged people who know their destiny, our education is from

1) Pre-school enlightenment education; Passive acceptance of 2)K 12 education; Active choice 3) Higher education and vocational education; Evolved to 4)

Customize public welfare travel, meditation and practice. This process is accompanied by the evolution of individual cognitive ability and the evolution of educational subdivision needs.

The explosion point of online education demand is approaching, which is mainly driven by factors such as network foundation optimization, popularization of mobile devices and terminals, policies and industries. The popularity of mobile smart devices can promote the application of Internet education more than the popularity of PC, and bring the fragmented time into the potential market of mobile learning. At present, the scale of Internet education industry is about 90 billion yuan, and the penetration rate of the whole education industry is about 2.7%.

Comparison of demand types: the main battlefield is inside the system. The education industry can be divided into two types: within the system and outside the system.

L, the total market space of the two parts is 33,000; Among them, the volume of K 12+ higher education in the system accounts for about 84% of the total education industry.

The relative rigidity of demand determines that exam-oriented education is the largest market share. In the next 3-5 years, examinations will continue to dominate the output of education market demand, thus driving the market capacity of exam-oriented education.

Quantity: 1)K 12. The lack of teaching ability, unbalanced teaching resources and scarce high-quality teaching resources in higher education will lead to the fact that examinations will remain the main screening means for teaching for a long time. 2) The ability appraisal mechanism in the field of vocational recruitment is relatively lacking, and the examination certificate is one of the few ability display signals.

Online study abroad and vocational education