What is the major of advertising media?

The main courses of advertising media include: introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising operation and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, etc.

This major aims at the career development design of advertising and artistic creative industries, and cultivates all-round development of morality, intelligence and physique. It has solid professional knowledge, comprehensive theoretical knowledge, good artistic accomplishment, strong advertising art design ability and modern advertising concept, and can skillfully use advertising design knowledge and various art design software tools to carry out advertising planning, creativity, design, production and management of compound skilled talents.

Employment prospects:

The employment prospect of media major is good, and the worldwide media boom has created a broad employment space for the media industry. Now let me introduce the employment direction of media graduates:

1, public * * * relations: access to market exchanges, company exchanges, community contacts, fundraising, exchanges between associations and non-profit organizations, and government information services.

2. Marketing advertising media: you can work in both government departments and private enterprises, including consumer marketing, sales, brand manager, advertising design, advertising execution and marketing consulting.

3. News media (traditional news, online news, news photography): you can enter various large and medium-sized newspapers and news publishing houses, you can also engage in news of radio and television media, and you can also enter the fields of advertising, public relations and publishing.