Traditional Culture Encyclopedia - Traditional culture - Hotel ringtone advertising words?
Hotel ringtone advertising words?
1. Famous and special seafood and snacks are welcome! Hotel Zhong Hua
2. North and South tastes converge into a concentric hotel.
3. New Year's Eve, give some encouragement! Shenzhen xinggong restaurant
4. Taste, taste, and have fun at Dongfeng Dongfeng Hotel.
1, advertising, also known as advertising language, has broad sense and narrow sense. Broadly speaking, advertising words refer to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including advertising titles and advertising subjects. Advertising language in a narrow sense only refers to the title part of the advertisement.
2, the role of advertising must first understand the stylistic characteristics of advertising from the function of advertising. It is a tool and means of advertising, and the marketing function should be regarded as the inherent basic function of advertising. Marketing is inseparable from communication. Communication function is the most basic function of advertising. Advertising plays the role of propaganda, persuasion, enhancement and popularization through the dissemination of information. Generally speaking, advertising language is a short slogan used repeatedly for a long time to strengthen the impression of the target audience on the enterprise, product or service. It should be based on long-term sales interests and convey a long-term unchanging concept to consumers. Therefore, let's analyze the stylistic features of advertising language.
Advertisements must be clear, simple, easy to read, easy to understand, in line with the trend, not too abstract, so that people with general education can accept them. Advertising language should use words and expressions familiar to the target audience, so as to make sentences smooth and clear. Avoid using new words, neologisms, technical words, uncommon words and words that are easy to cause ambiguity. Don't play word games, try to rhyme. Citizen watches once used the slogan "high quality, new universal praise, international famous watch Citizen", which made the overall feeling of this slogan very vague and was the failure of Citizen Company. However, the advertising slogans of some companies are widely spread because they are simple and close to life. For example, the famous Nestle coffee advertisement is like a relative or friend recommending her favorite coffee to you with a knowing smile, which is easy to understand and friendly. Similar examples are Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens around us every day. It not only publicizes the product, but also facilitates the dissemination.
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