What is the marketing concept?

Production orientation

Production-oriented is the oldest marketing concept. The producer of this concept thinks that consumers like low-priced products that can be bought everywhere. This is a market concept that emphasizes production over marketing. Large quantities and few varieties are the main characteristics of production under the guidance of this concept.

The production-oriented concept holds that consumers like high-quality, multifunctional and innovative products. Therefore, under the guidance of this concept, enterprises begin to pay attention to product quality, devote themselves to improving product quality, emphasize the continuous improvement of product performance, and colleagues constantly explore new functions of products. Obviously, in this concept, on the one hand, enterprises begin to pay attention to the consumption demand of ui. On the other hand, enterprises rarely even let consumers get involved in their product design process. They are full of confidence in their abilities, even without considering competitors' products.

Marketing orientation

A basic assumption of promotion orientation is consumption, and consumption has purchasing inertia. Therefore, this idea holds that enterprises must increase sales promotion and adopt various means to stimulate consumption behavior. In other words, this concept holds that consumers will buy anything sold by enterprises.

(B) Modern marketing

1. Marketing orientation

The concept of marketing orientation holds that the key to realize the enterprise's own value goal lies in correctly positioning the needs and desires of the target market and delivering corresponding products or services more effectively than competitors to meet these needs and desires.

2. Customer orientation

Customer orientation refers to distinguishing the needs of each customer in the market and collecting various an-related information such as historical transaction information, consumption habits and preference information of different customers, so as to provide H products or services for different customers in the ha market.

3. Social marketing orientation

Different from the pure marketing concept of simply pursuing consumer demand, the core view of social marketing orientation is that colleagues who meet consumer demand should also consider social public welfare and long-term interests.