What is brand transplantation

The term refers to the use of one's own or another person's original brand name, image, intangible assets, in another place to carry out new business activities. If the original brand has been patented, brand transplantation may be a brand export behavior. For example: in Beijing, the current Women's Street will be Wangfujing, Xidan, Sanlitun, Xiushui Street and other original brands transplanted over, about not need to spend money to buy, quite some "with you without negotiation" flavor. Perhaps because of the transplantation is very easy, so the parties involved may not pay too much attention to the seriousness of which should be, as well as after the brand to maintain the inevitable real labor to pay.