Views on community group buying

Community group buying has effectively solved the four shortcomings and pain points of traditional e-commerce in fresh, social, sinking market and offline development.

It is understood that the most important category of community group buying is fresh. No matter from the perspective of commodity pallet or supply chain, the deep cultivation of fresh food by community group buying is higher than other traditional e-commerce platforms.

In addition, community group buying depends on socialization. As an important social node, the head of delegation greatly helps the platform to reduce the three major costs of innovation, user retention and logistics performance. What follows is that the platform can set more competitive prices on the premise of ensuring profits. The most direct impact of this unique advantage of "good quality and low price" is that the community group buying platform can quickly and effectively open the vast sinking market dominated by towns below the second tier, just like Pinduoduo.

At the same time, the logistics performance will be crowdsourced to the head of the delegation through the socialization model. At this time, it is necessary for the head of the delegation to set up various forms of offline self-promotion points, which are available in every community. This is an important way for community group buying to gradually penetrate offline. Under such an ecological closed loop, community group buying has become a shortcoming of traditional e-commerce.

Community group buying has solved the pain point of traditional e-commerce, so this is the reason why it has developed so far.