Traditional channel sales of liquid milk in Oriental dairy industry

1. Joint venture mode: the retailer orders from the supplier, and the retailer is responsible for the sales and draws a certain percentage of the sales commission. In this mode, suppliers are often required to provide a certain number of shopping guides to assist sales.

2. Self-operated mode: Simply put, it is a buyout operation, which refers to the business mode that retailers buy goods or raw materials through purchase and sale contracts, and then sell them to customers by themselves after processing, packaging or directly determining the sales price of goods by employees.

3. Self-operated mode of direct purchase: Direct purchase refers to the direct purchase of goods by retailers' purchasing personnel in the form of cash spot or purchase and sale contract in the place of origin, production factory, designated agricultural cooperatives, associations and other organizations.

4. Counter mode: refers to that the retailer provides the sales place and some equipment, and the supplier arranges the goods and personnel to operate under the relevant supervision conditions of the retailer; Retailers charge a certain percentage of sales commission or rent according to the contract.