Traditional Culture Encyclopedia - Traditional culture - How do niche brands enter the terminal?
How do niche brands enter the terminal?
1, market research, do local minority brand beverage market research, understand the current beverage market environment, consumer behavior, competitors, existing channel characteristics, etc.
2. Adapt to the market demand, constantly solicit the opinions of customers and consumers at all levels on the packaging, taste and price of new beverage products according to the demand of niche brand beverage market, and make necessary adjustments in time.
3. Find a breakthrough direction, investigate and analyze the competitive brands of regional minority brands, deeply analyze the advantages and disadvantages of products, opportunities and threats in the market, and find a suitable model for the market to enter the terminal. The above is how niche brand drinks enter the terminal.
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