Seeing that "new retail" is becoming more and more popular, what should traditional retailers do?

Supermarkets turn to convenience stores. With the disappearance of the demographic dividend of e-commerce, the battle for users has also begun to turn offline. However, due to the high saturation of large stores, traditional hypermarkets have entered a bottleneck period of growth, so new retail stores are changing to miniaturization. In addition to reducing the business area, we must also reduce the goods in SKU. Convenience stores are completely in line with this change. Not only the investment cost is low, the store maturity is short, but also the user demand is high. In addition, convenience stores are more and more popular with consumers because of their long business hours, short space distance and many SKU choices.

There are more convenience stores that are not for sale. With the development of the new retail industry, unmanned sales are gradually emerging. From unmanned convenience stores to unmanned shelves, there are not only many new customers, but also many business giants. Compared with traditional retail, I found that unmanned retail has two advantages. The first is to provide users with a brand-new shopping experience and large-scale data applications. Second, full automation and high working efficiency. Unsupervised purchase, unattended settlement and automatic identification and take-away are not only efficiency, but also the key to technological change.

With the emerging economy squeezing the new growth of retail catering, the proportion of service consumption began to rise, and now the proportion of shopping center catering experience forms is getting higher and higher. Among them, the most popular are the high-end supermarket ingredients of new retail catering, such as fresh box horses and super varieties. In modern fast-paced urban life, whether shopping or dining, people's needs are mainly convenience and quality. Based on this phenomenon, shopping centers have developed a new retail catering system.

The new retail revolution is accompanied by the upgrading of new consumption, the authorization of big data and the expansion of the application of artificial intelligence technology. All these will make the new retail industry finally point to a goal, reduce costs, improve efficiency and enhance experience.