Traditional Culture Encyclopedia - Traditional culture - What are the three modern media?
What are the three modern media?
The three major modern media refer to online media, newspaper media and television media.
Newspaper media: Newspaper media is the earliest mass communication media. Among the four traditional media, newspapers are undoubtedly the most numerous, the most popular and the most influential. Newspaper advertising was almost born with the creation of newspapers.
Television media: Television media is one of the most influential advertising media, known as the "explosive media", the amount of information is very large, the information content is very broad. As the information of TV advertisement is more comprehensive, visual and audio information are available, which is suitable for spreading any form of advertisement to consumers.
Network media: Unlike traditional audio and video equipment, network media rely on the technology and equipment provided by IT equipment developers to transmit, store and process audio and video signals.
Expanded Information
Traditional Media
Traditional media are: television, radio, newspapers, weekly magazines (magazines), in addition, there should be outdoor media, such as street signs and light boxes of advertising space. With the development of science and technology, the traditional media is seriously challenged, the media themselves to pursue change, so as to adapt to the development of science and technology.
New media
The new media, represented by digital technology, is best characterized by breaking down the barriers between media, dissolving the boundaries between media media mediums, between geography and administration, and even between communicators and receivers.
Baidu Encyclopedia - Newspaper Media
Baidu Encyclopedia - Television Media
Baidu Encyclopedia - Internet Media
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