The New Force of Traditional Autopilot Brand

The new year has begun again. Are you going to buy a car or change cars in 2020? What choice will you make in the face of wallet and life? Let's go back to the topic of cars that we are familiar with and concerned about.

2020 is preset as the first year of unmanned automatic driving, but L4-class unmanned automatic driving or even L5-class automatic driving still stays in the laboratory, and only some production models only reach L2 level, which is far from the arrival of full automatic driving, but the actual automatic driving is more difficult, longer and more expensive than expected. I have to ask, how long will it take to really realize autonomous driving?

The further development of new energy vehicles mainly comes from the product layout of major car companies around the world. The reality is ruthless again, and the sales growth of new energy vehicles is much lower than expected, which can be described as mixed.

According to the statistics of China Automobile Association, the annual sales volume of China automobile market in 20 19 was 25.83 million vehicles, down 8% year-on-year. Sales volume has started in 2020 and is expected to decline by 2%, and will resume growth in 2022. China automobile dealers association's prediction made the autobots feel anxious. In 2020, the domestic market sales will drop by 65,438+00%, and the estimated sales volume is 2,250 vehicles, which will rebound at the end of the year. In any case, 2020 will still set the tone for China automobile market, and difficulties still exist. Finding new growth points and exploring new marketing models will be a problem that every autobot has to think about.

I still remember that two years ago, nearly 100 new car-making forces appeared in the domestic market like mushrooms after rain, which made countless autobots see the hope of domestic cars. It seems that the dream of overtaking in corners is coming soon, and it also impacts traditional car companies, making them panic about this new force. When PPT became synonymous with most new car-making forces, those new car-making forces that made a lot of noise and rained little have now dispersed, and the most influential Jabs has not returned.

There are less than 10 companies that can be named now, or they lack funds, technology, channels and determined fans. But in the end, you can only go to PPT. The rest are Weilai, Weimar, Tucki, Ideality, He Zhong, Electronic Cafe, Zero Run, Baiteng, Future, etc. They also have difficult experiences, but they can still gain a foothold.

What contribution have these new forces made to the development of China automobile industry? Undoubtedly, it must be "PPT" technology. Of course, their participation spirit is indispensable when reviewing the development of China automobile industry in the future. Back to reality, Weilai, which ranks first in strength, is also facing many difficulties such as losses, layoffs, and the need for continuous financing to continue its life. It seems that he has become a patient on the ECU operating table and needs experts from all departments to pull him back from the brink of death. After all, the "reason" is not just one aspect.

Traditional car companies are still the protagonists of the auto market, and several are happy and several are worried. The top three Germans and their big brother Volkswagen are getting better and better every year. Volkswagen's domestic sales exceeded 2 million this year, still growing year-on-year. French cars spend the Chinese New Year in Wang Xiaoer, getting worse every year, which directly contributed to the merger of PSA and FCA, and also gave birth to the fourth largest car company in the world. What kind of cars will appear in the future French cars is really worth looking forward to.

The top three Japanese companies (Toyota, Honda and Nissan) are thriving in the domestic market. The year-on-year increase in sales volume made them drink in large bowls and eat meat in large chunks in the cold winter of the automobile market. The key is that some models are also expensive. Although this is a bit excessive, products determine the market, and no one else is to blame. This is the choice of market behavior, and it is also the necessity for people to deeply cultivate the domestic market.

Some independent brands live up to expectations, and some live up to expectations. Geely, Great Wall, Chuanqi, Hongqi and BYD still lead their own brands to continue to improve, among which Great Wall and Geely are in the leading position, and Linke and WEY also continue to challenge the joint venture status on behalf of their own luxury brands, while ZT, Lifan and Cheetah are dragging their feet and going bankrupt repeatedly. Generally speaking, independent brands are still facing difficulties in the cracks.

As a distributor in direct contact with consumers? Are they okay? Who can survive the cold winter in first frost? The industry predicts that in the cold winter, with the impact of e-commerce channels and new retail models, the challenges faced by dealers in 2020 will be more severe. It is estimated that nearly 30,000 dealers nationwide will be reduced by more than half this year.

Summary:

What is the best way to face the cold winter? It's still a cliche, endure loneliness, practice internal strength, hold a group to keep warm, and build a brand, not cut prices. 2020 is a year full of hope, but also a year full of challenges. I hope that in our vast land, we will usher in a social and historical moment of entering a well-off society in an all-round way. Of course, this still requires constant struggle. If you procrastinate, you should work harder like the author.

How to spend 2020? Let's seize the day and live up to our youth. I wish you all a happy new year. Yundui Automobile wishes new and old friends a happy New Year and a bright future.

Text: Allen

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.