How to do a good job in store operation?

1. Do a good job in promotion, so as to stimulate the passenger flow in the store: one of the key points of commercial terminal operation is the vividness of terminal retail, including the vividness of display, promotion and service. Commonly used promotion methods include price reduction, POP promotion and trumpet promotion. In addition, the commonly used promotion methods include limited time snap-up, limited time snap-up, selling gifts, lottery, bundling, display and selling, on-site tasting and so on.

2. Do a good job in product planning and improve the terminal profit: put all kinds of products together, such as bone products, cut meat and by-products, and ignore the sensory display, that is, the full display and refined display of products. For example, full display means that the products in each tray should be piled up, at least covering the bottom of the tray. Fine display means that the placement of individual products should be beautiful.

3. Terminal pricing: It is suggested that each store terminal break the original 28 principle and implement the 262 principle when pricing, that is, 20% of the products are sold at promotional price, which is lower than the retail price of competing products.

60% products are sold close to the market price, 20% products are subdivided, and product division should be shaped. For example, the meat slices in the front trough and the back mound should be even and tidy, which is higher than the market price. On the one hand, this pricing method can promote sales without sacrificing retail gross profit, on the other hand, it also adapts to the needs of different groups of people. Make products more abundant.

Matters needing attention in store operation

Opening a shop is to win more repeat customers. By recruiting new customers to become members, and then through the flexible points management system, attract customers to continue to participate in integral mall activities, so that customers can gain better advantages in the consumption process.

At present, there are many brands in shops and the competition is fierce. If enterprises want to attract more repeat customers, their own advantages should be obvious enough. Therefore, in the process of opening a chain store, we must highlight the advantages of service, brand and product in order to grasp the hearts of consumers.

Finally, the premise of realizing the first two is to learn to meet more customers' needs, deploy the marketing activities of stores with consumers' consumption psychology, and enhance the relationship with customers by allowing members to enjoy better services, thus improving customers' loyalty to businesses.