What are the factors that affect the development of agricultural products e-commerce?

1, the subject of the transaction is backward in e-commerce concept, weak in business awareness and low in information quality. Because the scientific and cultural level and overall quality of rural people are relatively low, it is very difficult for farmers to learn e-commerce knowledge and information technology. Without a correct understanding of the benefits of network and e-commerce to agricultural products, farmers basically maintain the most traditional trading mode and are unwilling or unwilling to accept new trading methods. Affected by living habits and values, farmers rarely use the Internet, and even fewer people engage in e-commerce of agricultural products. Farmers are unfamiliar with the Internet. Even if the network infrastructure is perfect, farmers will not use it, and e-commerce will not play a role and will not get the due benefits. Moreover, most enterprises focus on the physical market and physical transactions, and simply do not realize the importance of developing e-commerce for agricultural products.

2. The network information infrastructure is not perfect, and the rural information infrastructure is weak, which cannot meet the needs of agricultural products e-commerce and rural economic development. E-commerce of agricultural products started later than other industries, and online marketing of agricultural products is in the primary stage. According to the latest data released by China Internet Network Information Center, the Internet penetration rate is 44.6% in urban areas and 15% in rural areas. China's rural e-commerce technical service system is not perfect, and the user rate of new technologies and achievements is not high. Farmers' income is relatively low, and government investment is low, so the level of website construction is also very low, infrastructure is not perfect, and technology is not advanced, which brings great difficulties to online trading of agricultural products. The low level of network infrastructure, many security risks, and sometimes virus attacks, without effective preventive measures, threaten the security of agricultural products e-commerce.

3. Lack of talents is a factor that restricts the development of e-commerce of agricultural products. The overall quality of farmers is low, and many people do not have the quality that agricultural products e-commerce should have.