Marketing characteristics of agricultural products

1. The characteristics of China's characteristic agricultural products marketing are: inaccurate strategic positioning, poor consumer education, weak brand awareness, low standardization, insufficient safety and incomplete industrial chain.

2. Countermeasures for the marketing of China's characteristic agricultural products: optimizing product positioning, educating consumers, expanding brands, attaching importance to standardization, perfecting food safety guarantee system and industrial chain. The marketing of characteristic agricultural products is the bottleneck and key to the development of characteristic agriculture, which is related to the success or failure of new rural construction in China, the development of rural economy and the income of farmers. Therefore, it is of great strategic significance to do a good job in the marketing of characteristic agricultural products in the new period.