How to look at the development bottleneck?

Development bottlenecks are very common both for individuals and companies, we need to look at this issue with the right mindset, the probability of the future will continue to appear, the bottleneck as a self-review and summarize the improvement as well as to look for opportunities for secondary growth.

1, bottlenecks are caused by many reasons, I personally think there are external and internal causes.

The external factors come from the changes in the environment. For example, from the industry I am engaged in, the economic downturn in the past two years and the traffic is more and more expensive, resulting in the overall advertising market has become more and more cautious, this is the overall situation. Of course, local opportunities have also emerged, for example, most of the original advertising is concentrated in the public number, but now the channel is diversified. The rise of short video jittery fast hand fast hand, is located in the grass amenity of the small red book because of the good quality and low price is also gradually received the favor of the advertising market. Overall, the placement is oriented towards effect advertising, e-commerce conversion placement. The original rough business model is increasingly difficult to establish a foothold in the media company also need to establish their own core barriers, so companies facing external market changes should also make timely adjustments accordingly, do not resist the trend to live in the comfort zone.

The internal cause is of course as the founder and the team itself is well prepared for the development of the project, whether it is continuous learning and in-depth strategic thinking, whether it is able to withstand the management challenges brought by the expansion of the team, has entered a new area of fast understanding and know how to continue to learn and grow to do better and better? Most of the enterprise bottleneck is the bottleneck of the founder's own ability, self-improvement is ten thousand strong.

2, re-examine yourself.

In the face of bottlenecks, you need to conduct a deep review of yourself to fully understand your strengths and core competencies. The main task of the founder is to make the company bigger and stronger, generally speaking, every project has a core driving force, there are operation-driven, technology-driven, business-driven, etc., then the founder has to seize the most core plate to help the company and the team keep moving forward. Other secondary parts can be handed over to other members of the team, whether the depth of the front line just to maintain their own understanding of the company's business, strategic thinking. If just to solve the basic work and go blindly busy is not very meaningful. For example, the media industry needs to be traffic operation, content capabilities and business development capabilities, in the final analysis, is operation-driven, then the operation of this aspect of continuous learning is particularly important.

3, access to external information and support.

Read more books, find more professional people to communicate and chat, and look for help. Enough information has been accurate enough to protect the probability of analyzing the review without problems.

4, around their core strengths to scout mode to explore. At the same time by doing a good job of the old business and financing rhythm to protect the health of the cash flow.

This is actually very good to understand, exploration can not be carried out blindly, generally into the unfamiliar industry have a painful learning period, entrepreneurial teams need to focus, so around their core strengths and associated direction to explore rather than blindly messed up. Secondly, do not use short-term thinking to look at bottlenecks, we do not start a business for obscene development, obscene development is only a means. Occupying the high ground and pushing down the other side's crystal to win the market is the ultimate goal. Safeguarding cash flow is better understood, 99% of business problems are due to lack of money.

5, believe in the future, believe in the team, believe in themselves.

6, individuals are the same, are similar. Boredom record just.