Pseudo-folklore refers to being influenced by business.

"Pseudo-folklore" refers to "folklore" which is driven by commercial interests, vulgar in taste and shoddy.

Introduction to pseudo-folklore:

1, its false and superficial characteristics destroy the nature and simplicity of folk customs. The motive of making or reproducing this kind of "pseudo-folklore" is to make profits, not to restore the truly valuable contents of traditional folklore and folklore culture.

2. This kind of "pseudo-folklore" only pays attention to the appearance, and mostly works hard at the level of perceptual objects, lacking real interest in folklore and folk culture. Instead of inheriting folk customs, it ruined the interest and intrinsic value of folk customs.

3. The so-called "folk culture village", the same folk culture tourist spots, the same folk culture souvenirs, etc. , not only causes consumers' aesthetic fatigue, but also can't make people really find their spiritual home.

The causes of pseudo-folklore:

1. At present, folk customs and folk culture are becoming a craze. The main reason is that in contemporary China society, traditional cultural concepts have been dispelled, and there has been a "vacancy" in culture.

2. With the entry of western cultural elements such as McDonald's, KFC and Hollywood, the rise of "cement forests" in large and small cities in China, and the disappearance of traditional buildings and old cities, contemporary China people suddenly feel that they are caught in a brand-new environment. After the excitement brought by the modern western lifestyle faded, the sense of loss and nostalgia followed.

3. More and more people are looking for emotional sustenance in traditional folk customs and spiritual habitat in familiar folk culture. Since the 1990s, besides the "Hutong fever" in Beijing and the "Shikumen fever" in Shanghai, various folk villages, border cultural tours, folk cultural programs and traditional celebrations have sprung up like mushrooms after rain.