The live broadcast has now become an "artifact" for e-commerce to bring goods. Why can it have such a powerful function of carrying goods?

Live broadcast can introduce products in real time and bring them to consumers at relatively favorable prices.

Live broadcast is a new sales form, which is different from the previous live TV broadcast. This live broadcast is real-time. When the anchor introduces the product, our consumers can comment in real time. When the anchor sees your question, he can also answer it in time.

For example, the anchor will try cosmetics, some creams or foundations, and consumers can intuitively see how to use the products. The anchor will recommend color numbers suitable for all skin types. For example, when we used to buy online, we could only rely on the detailed pictures of the merchants, and the pictures would be more or less untrue. But in the live broadcast, you can see the usage and color number of the product more intuitively, which is particularly convenient and can be a good choice for consumers to avoid stepping on thunder.

Since I learned about the live broadcast, I really seldom go shopping directly in the store. Because in the live broadcast, the price of the anchor is often cheaper, even if it is the same price as the store, there will definitely be more gifts than the store. Moreover, through the link, you can see that the goods brought by the anchor are also from various flagship stores, and you will not worry about the problem of counterfeit goods. They are all genuine products, which can save money on the one hand and get more gifts on the other, which is undoubtedly the charm of live broadcast. ?

E-commerce has a powerful function of bringing goods in the live broadcast, not only because of the low price, but also because of the quality charm of the anchor itself. Just like the anchor I pay attention to, he will show you all the color numbers when he sells a brand of lipstick, and then recommend two or three more beautiful ones to you. I like shopping with this live broadcast, and I am also attracted by his personality. He won't blindly recommend the color number of the thunder for the sake of sales. Often eight or nine lipsticks, only one or two are recommended to you, and the others are frankly not good-looking. In the color number he recommended, I didn't step on the thunder. This kind of honest quality is the key to make him carry goods so strongly, have honest recommendation and have quality assurance. An anchor with such a charming personality, why not buy it with him in buy buy! ?