What is the difference between knowledge marketing and traditional marketing?

The difference between knowledge marketing and traditional marketing;

First, the difference between one-way and two-way

In traditional marketing activities, although it also puts forward consumer-centered, it emphasizes the needs of consumers. But as an enterprise, it has always been subjectively developing products for itself, and consumers only accept products and services in one direction. Even if we study consumer demand, demand research is based on the product itself. So this is a one-way marketing behavior, and there is no two-way interaction. Moreover, product research and development, performance, service and other settings are based on the will of enterprises, the will of consumers basically does not exist, and the knowledge mastered by consumers is not respected.

In the process of knowledge marketing, consumers can participate in product research and development, experience products and services, interact directly with enterprises, put forward their own opinions and even participate in the production process. Consumers' knowledge has been respected and applied. This is impossible in traditional marketing activities.

Second, the difference between needs and interests.

Demand, in fact, as long as any product exists, there is demand for consumers, but the time, place and opportunity of demand are different. Or the requirement may be explicit or implicit. Either way, it means that the demand has always existed. Whether these demands are stimulated or not, they always exist, and there may be such demands with or without products. Traditional marketing emphasizes meeting demand, and responding to or stimulating a certain demand is only one-way.

Knowledge marketing emphasizes interest, which is not only the existence of a demand, but also the clear expression and requirement of consumers. Consumers' interest is often a systematic solution to a problem, rather than solving a single point problem. In the traditional demand research, consumers may not be able to clearly put forward their own needs.

Third, the difference between satisfaction and accomplishment.

In traditional marketing activities, consumers get satisfaction as long as they are basically satisfied with the goods or services. This kind of satisfaction is satisfied because of acquisition.

In knowledge marketing, the opinions put forward by consumers with their own knowledge are respected, their personality requirements are integrated into the products, and their wishes are more or less presented. This kind of emotional satisfaction gained from participation and creation is a sense of accomplishment. Compared with simple acquired psychological satisfaction, it has risen to a higher level.

Fourth, the difference between price and value.

In traditional marketing activities, value is often measured by price, and pricing is based on cost plus profit. Consumers can get products or services by paying a certain cost, that is, price, and the value of products is measured by price. At the same time, the value given because of the promotion demand is given the day after tomorrow.

In knowledge marketing activities, we must first determine the value of products and services to consumers, which has been given since the research and development of products and services, and then determine the price according to the determined value.

Five, the difference between passive learning and active learning

In traditional marketing activities, consumers passively learn product-related knowledge, which is limited to functional and simple service knowledge, and this knowledge will only be carried out when it is acquired. This is a passive learning.

In the knowledge marketing center, driven by interests, consumers will collect and learn the relevant knowledge of the products or services they need in advance, and interact with the providers and producers of products and services to turn their formal knowledge into tacit knowledge and form their own standards for products and services.

Sixth, the difference between fuzzy correspondence and accurate correspondence.

In traditional marketing activities, enterprises respond to the needs of consumers, and marketing activities are inaccurate. Although precision marketing was popular in the past, its demand correspondence was relatively vague, which lacked consumers' self-expression, knowledge integration and creative integration. And the corresponding customers of marketing communication are also vague.

In the process of knowledge marketing communication, due to the application of modern information technology and big data technology, enterprises can find customers quickly and accurately. Because consumers have clear interest expression and knowledge presentation, enterprises can accurately meet the requirements of consumers from product research and development to marketing promotion.

Seven, the difference between high customer acquisition cost and low customer acquisition cost

In the past, the communication between enterprises and consumers was conducted through one-way media. Only when consumers are close to products or buy products and services can they establish contact with consumers. Enterprises basically use probability to acquire customers, and the unit cost of acquiring customers is relatively high, and the waiting time cost is relatively high.

In the process of knowledge marketing communication, due to the development of information and self-media and the application of network big data technology, enterprises can get opportunities to communicate and interact with consumers in the shortest time and distance. Moreover, the quality of effective customers and customers is higher, which greatly reduces the cost of obtaining customers.